U.S. Partnership Awards

April 3, 2023   |   Miami, Florida

2022 Winners Announced

2022 Winners

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Find out why they won and how you can take home a trophy next year.

CHANNEL & STRATEGY AWARDS

Best Always-On Influencer Campaign

Partnerize

Partnerize is the leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels. Supported by unrivaled service including the category’s only in-housing support program, with Partnerize, you’re in control of the entire partnership marketing lifecycle—all on a single platform. Partnerize has a global footprint, retaining offices in Australia, Japan, the Netherlands, New York, Philadelphia, San Francisco, Singapore, and the United Kingdom. For more information on how Partnerize helps turn your partnerships into a profit center, please visit https://partnerize.com/en.

https://partnerize.com/

Gold Winner:
Follain and DMi Partners: Leveraging brand loyalty to build an always-on affiliate program

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Silver Winner:
Collectively and QuickBooks


Bronze Winner:
Fire Bee and ParentEducate.com: Giving ParentEducate.com the Parenting Stamp of Approval

Best Brand Engagement Campaign

 

Gold Winner:
Eva NYC: 100% Recyclable Forever

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Silver Winner:
Shutterfly, RetailMeNot and CJ: Mother’s Day Shopping at Its Smartest


Bronze Winner:
Buddy Media Group and musicMagpie #mountrecyclemore

Best Charity or Social Good Campaign

 

Gold Winner:
JanSport and Rakuten Advertising: Carrying the Load for Teen Mental Health

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Silver Winner:
nate True Colors campaign

Best Content Partnership

 

Gold Winner:
Awin, Today’s Business and Tomahawk Shades: How affiliate became Tomahawk Shades’ biggest revenue driver

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Silver Winner:
Condé Nast, Anthropologie and DMi Partners create a first-of-its-kind guaranteed EPC program


Bronze Winner:
Eva NYC: 100% Recyclable Forever

Best Data Innovation

 

Gold Winner:
impact.com’s Data Lab and Foot Locker

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Silver Winner:
Eileen Fisher, Rakuten Advertising and Trade Desk: Finding & Converting the Next Gen of Brand Loyalists

Best Diversity, Equity and Inclusion Campaign or Initiative

Captiv8

Captiv8 is a full service influencer marketing solution that redefines end-to-end, inspiring you to think bigger, enabling you to plan smarter and empowering you to execute better. Through our intuitive workflow, brands can uncover actionable insights on trends, discover, vet, and payout influencers, seamlessly activate campaigns at scale, amplify branded content across the digital ecosystem, and prove business impact through our measurement dashboard. Our platform gives you the tools you need to build relationships and effective content, while our teams lend experiences and strategic services to steer you clear of common influencer marketing pitfalls.

https://captiv8.io/

Gold Winner:
Mofilm, QuickBooks and Collectively Latine Small Business

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Silver Winner:
nate True Colors campaign


Bronze Winner:
HP Custom Content

Best Full-Funnel Influencer Campaign

 

Gold Winner:
ShopStyle Collective, Rakuten Advertising and Saks: Unlocking Influencers to Build a Brand

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Best Multi-Channel Campaign Strategy

 

Gold Winner:
New Balance and Matterkind: Modernized Partnerships To Drive Cross-Channel Collaboration

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Silver Winner:
Fire Bee and joe: Brewing Up Demand for joe

Best Performance-Based Partnership

Matterkind

Matterkind gives people more relevant marketing experiences while driving sales, qualified leads, and other guaranteed outcomes for brands. Our intentional, audience-first approach is kind and respectful to people and delivers sustainable, high-performance results – not risk – for marketers. Our solutions help brands see up to 30% revenue growth and a 20% increase in efficiencies through offerings that support affiliate and partnership marketing, retail media networks, and other pay for performance programs. 

https://matterkind.com/

Gold Winner:
MAC, Afterpay, and Rakuten Advertising: Bring Beauty and Value to a Great New Audience

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Silver Winner:
UpSellit and AG Jeans


Bronze Winner:
VEVE and Lowe’s: Best Performance Marketing Innovation On Browsers

Best Social Commerce Campaign

 

Gold Winner:
HP Custom Content

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Best Use of Creator Content by a Brand

Impact.com

The leading global partnership management platform, impact.com has been transforming the way enterprises manage and optimise all types of partnerships—including affiliates, influencers, commerce content publishers, B2B, and more—since its founding in 2008. The company’s powerful, purpose-built platform helps brands, and publishers and agencies build authentic, enduring and rewarding relationships with consumers by providing visibility across the entire consumer journey. impact.com users are able to aggregate, orchestrate and optimise the total value of the entire mix of partnerships with ease and transparency – driving growth and creating new value for consumers. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as TUI, Uber, Shopify, Lenovo, L’Oreal, Fanatics, Levi’s and Hello Fresh, visit www.impact.com.

https://impact.com/

Gold Winner:
Awin and Etsy: Giving a platform to the real creators – Etsy’s sellers reveal their craft on TikTok

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Silver Winner:
Captiv8, Essence and Bravo TV: Real Housewives Of Salt Lake City Season 2 Premiere

Best Use of Micro Influencers

Rakuten Advertising

Rakuten Advertising connects leading agencies, brands and publishers to active and engaged consumers around the world. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a diffand proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a differentiated suite of marketing and advertising solutions, while constantly pushing the industry forward. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, with offices throughout EMEA, APAC, LATAM and North America. Learn more at www.RakutenAdvertising.com.

https://rakutenadvertising.com/en-uk/ Twitter

Gold Winner:
Amazon Prime Student and Riddle & Bloom: Prime Day Gen Z Partnership

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Silver Winner:
Fire Bee and Eventide Brewing: An Un-beer-lievable Campaign for Eventide Brewing

Most Creative Campaign

 

Gold Winner:
Fire Bee and Cheerwine: A creative ‘mix’ for Cheerwine’s Holiday Punch

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Silver Winner:
QuickBooks, Collectively and TikTok: #QuickBooksVictoryPose


Bronze Winner:
Captiv8, Essence and Bravo TV: Real Housewives Of Salt Lake City Season 2 Premiere

Most Innovative Campaign

Neo Media World

Neo Media World is a digital-first global team with media expertise from brand to performance. Brands look to Neo as their competitive advantage to best engage their customers across disciplines including programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels. Mindshare and Neo recently announced the completion of their integration, providing clients with a broader range of transformative media services. Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Discover more about Neo Media World at www.neomediaworld.com, and follow us on Twitter @NeoMediaWorld, LinkedIn https://www.linkedin.com/company/neomediaworld/, and Instagram @NeoMediaWorld

https://neomediaworld.com/ Twitter

Gold Winner:
VEVE and Lowe’s: Best Performance Marketing Innovation On Smart Devices

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People & Teams Awards

Diversity, Equity and Inclusion Industry Champion

CJ

Founded in Santa Barbara, California in 1998, CJ continues to lead the industry as the largest, most trusted name in global performance marketing, specializing in affiliate marketing technology and services.

We are the platform of choice for driving profitable growth for over 3,800 global brands around the world across all verticals including retail, travel, finance, and network & home services. Our technology powers a partnership ecosystem where over 167K publishers and brands engage billions of consumers worldwide.

As part of Publicis Groupe, aligned with Publicis Media, we leverage unparalleled data, technology, and strategic expertise to bring a truly customer-centric approach to performance marketing. Our people dare to think big and drive even bigger results.

https://www.cj.com/ Twitter

Gold Winner:
nate

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Partnerships - One to Watch

 

Gold Winner:
Isabella Muggeo, gen.video

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Together - We Solved That!

 

Gold Winner:
ShareASale’s Shopify app makes affiliate marketing even easier for businesses everywhere

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Silver Winner:
impact.com and Foot Locker

TECHNOLOGY AWARDS

Best Platform for Partnership Recruitment

 

Gold Winner:
Captiv8

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Silver Winner:
CJ’s Platform Powered by Strategic Partners Enriches Data-Driven Recruitment


Bronze Winner:
impact.com

Shiny & New - Most Innovative Technology

 

Gold Winner:
impact.com – Trackonomics

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Silver Winner:
Captiv8

The Hookup - Best Tech for Customer Experience

 

Gold Winner:
impact.com’s Routing Rules

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