Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.
About the Award
This category seeks to reward a content campaign (editorial, mass media, affiliate, short or long form video, content commerce or creator based) that’s funded by a brand whether it’s based on performance or for a fixed or hybrid fee. The content should drive desired actions or hit KPIs as determined by the client.
The content partnership could help guide consumers along the purchasing funnel, or via commerce content or social commerce to drive sales or leads for a brand.