About the Award

This category seeks to reward a content campaign (editorial, mass media, affiliate, short or long form video, content commerce or creator based) that’s funded by a brand whether it’s based on performance or for a fixed or hybrid fee. The content should drive desired actions or hit KPIs as determined by the client.

The content partnership could help guide consumers along the purchasing funnel, or via commerce content or social commerce to drive sales or leads for a brand.