Scope of the Awards
The US Partnership Awards recognize the individuals, tech and organizations that build and nurture exceptional outcome-based performance, affiliate, brand and influencer partnerships that help to drive customer value, loyalty, fuel creativity and act as a catalyst for growth.
We feel that partnerships should ultimately drive customer or business value and be creative, supportive and cohesive.
Categories for our inaugural awards will cover a broad range of modern partnerships that bridge a number of channels including Partner Marketing, Performance Marketing, Content and Influencer Partnerships.
For the purpose of the awards, we’ve defined those three core disciplines below.
Matthew Wood, Founder, PerformanceIN
AFFILIATE & Partner Marketing
As brands increasingly take a more holistic approach to partnerships to hit business objectives. The awards seek to recognize joined-up campaigns that embrace one or more modern partnerships channels.
For the awards, we define partner marketing as including; affiliate marketing, brand to brand, mobile app and strategic content partnerships.
The awards will have a heavy focus on value-add partnerships that offer synergy, drive customer value and improve digital experiences either through human touch or publisher / tech integrations.
Where affiliate marketing is concerned, we’ll focus equally on non-traditional partnerships that increase customer lifetime value and drive incremental sales, in addition to the valuable partnerships that coupon and incentive partners offer when strategically adopted.
As Facebook Ads and other forms of Performance-based marketing become increasingly expensive due to iOS and privacy changes, social commerce is set to boom. We’ll be recognising exceptional Influencer Partnerships that connect creators with brands to meet desired business outcomes.
Creators have an unmatched ability to reach consumers and communities. And as the creator economy continues to evolve our judges will seek to reward authentic brand collaborations with unparalleled creativity, transparency and influence.
Categories and judging criteria will recognise where possible multi-platform and multi-channel influencer marketing campaigns that are fully integrated with other marketing disciplines – that drive not only awareness but also power lower-funnel activity.
Of course, creator partnerships can be event based, long-term or ambassadorial, celebrity or nano. We’re here to recognise all levels.
Using our experience with the Influencer Marketing Awards and as curators of Talking Influence we are able to tap into experts and potential judges in this field from across the U.S. and the globe.
Performance Marketing and Performance-Based Partnerships
The Partnership Awards sets out to recognise partnerships with a tight focus on ROI with performance Marketing campaigns via paid search, paid social, paid media, performance based PR and display whilst also recognising the important part performance-driven activity plays in driving brand awareness, loyalty and purchase intent -all acting as a catalyst for growth.
Established more than 20 years ago by Matthew Wood, the organization has been instrumental in helping to drive the affiliate and performance marketing industry forward with over 20 award ceremonies, 24 large-scale performance marketing conferences and countless industry roundtables.
Ceremony: Q4 2022
Format: In-Person Ceremony
Hosted by: PerformanceIN, Creators of the PMAs, IMAs and USPA
Where: Location in the US TBC.