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Andrew is the CEO & Co-Founder of Adbloom Inc, a Partnership & Creator Network focused on serving clients in the Gig Economy, Fintech, Mobile Loyalty & Market Research industries. Adbloom supports the needs of over 600 diverse partners including Creators, Influencers, Bloggers & Mobile Apps. Founded in 2017, Adbloom is HQ’d in Toronto, Canada serving clients in the US, UK, EU & Canada.

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A dynamic leader with over 15 years of experience in the Affiliate and Performance marketing industry. Committed to client success with a proven track record of leading high-performing teams and driving exceptional results for a diverse range of advertisers across multiple industries. Fostering transparent, collaborative relationships and empowering clients to navigate the evolving digital marketing landscape.

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Bri has 8 years of experience in affiliate marketing and strategic partnerships world and has developed a deep understanding of how these two disciplines can work together to drive success for businesses of all sizes. Over the years, Bri has seen the benefits for a company through identifying and engaging with key partners, negotiating mutually beneficial deals, and optimizing affiliate partnerships for maximum ROI. Whether it’s through building relationships with publishers, creating compelling content, or leveraging technology to track and measure performance, she has seen firsthand the power of affiliate marketing and strategic partnerships in driving growth.

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Brook has been in the affiliate marketing space since 2000. He is a former in-house affiliate manager, agency owner, and PMA board president. Brook is the co-founder and CEO of FMTC, which provides deal and product feeds to enterprise coupon, cashback, and content affiliates. Brook lives outside Austin, TX with his wife, children, and chickens.

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Dan DeSilva teamed up with Aragon Company CEO Todd Stearn to establish Vibrant Performance, a full-service affiliate and influencer agency specializing in driving growth for fintech brands. Vibrant Performance has become an award-winning global agency having successfully launched and scaled dozens affiliate programs. In addition to working on the agency side of the affiliate business, Dan has also been on the publisher and brand sides during his 14+ year career in performance marketing.

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Experienced digital marketer in multiple channels including Social Media, Paid Search, SEO, Retargeting, and Affiliate Marketing. Daniel has demonstrated a history of driving revenue, managing enterprise level budgets, and leading internal teams & agency partners in the retail industry.

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With over 13 years of experience in digital marketing, Erika has honed her skills across the startup, nonprofit, and retail sectors. Erika’s journey began at the US Tennis Association, where she collaborated with regional influencers and editorial publishers to increase the visibility of our accessible tennis programs. Following my success there, Erika transitioned into retail at Dr. Martens, where Ishelaunched a comprehensive affiliate and partner program from scratch.
Her love for analytics, content, strategy, and collaborative work makes affiliates her favorite marketing channel.

In 2021, Erika joined adidas, a brand she’s loved since her childhood soccer days. There, she leads an in-house team of affiliate marketers, driving innovative affiliate strategies that have boosted our market presence. In her day-to-day, Erika lives and breathes loyalty, content, product marketing, and promo strategy. Outside of work, Erika enjoys DIY home projects, sewing, thrifting, hiking with her pups, and exploring Portland’s vibrant restaurant scene.

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Ga-Young Lee is a passionate marketer, affiliate marketing strategist, and partnership development expert. She currently manages the content affiliate channel at Walmart as a Senior Manager of Digital Media. With a decade of experience in the affiliate industry, she has built and expanded numerous affiliate programs. Previously, she held roles at PartnerCentric and HelloFresh.

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Gazelle started her career in the beauty world, diving headfirst into social media management. That’s where her fascination with influencer marketing began, sparking a passion for exploring the ins and outs. Shifting gears to affiliate marketing, she found her groove in building and, harnessing the power of partnerships. Gazelle loves to stay up to date about industry trends and given the chance she’d test any campaign type in performance marketing.

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Jade is an experienced marketer trusted by best-in-class digital marketing agencies, start-ups, and direct-to-consumer brands. With over 10 years in the space, Jade has a breadth of experience across direct response, paid media, retail media and specializes in affiliate & performance partnerships. She has helped establish affiliate marketing service offerings at three agencies and has trained multiple brands to manage their programs in-house. Currently, Jade sits on the Board of Directors of the Performance Marketing Association (the PMA) and serves as the Head of Affiliate & Performance Partnerships, North America at Dentsu, overseeing an award-winning team across a network that includes Carat, iProspect, Dentsu X (formerly 360i), Merkle, and Dentsu Creative.

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Jasmine is currently based in San Francisco, CA. She’s been in the affiliate industry since 2017, with a bulk of her experience on the publisher side. She has worked in roles across Operations, Partner Management, and People Management. Jasmine is extremely passionate about all things affiliate partnerships, e-commerce, and strategy. She thinks of herself as a people-first leader, aiming to cultivate a psychologically safe and efficient work environment for all.

LinkedIn

With 10+ years of experience in strategic partner management, Jillian pivoted from a career in SaaS 7 years ago and joined the affiliate world with the team at TopCashback – and never looked back! She is an award-winning industry veteran, having been recognized for her hard work and passion for performance marketing and is inspired by the new talent shaping the future of affiliate.

LinkedIn

As a seasoned Global Channel Owner, holding decades of expertise in performance marketing, Jillian drives strategic growth, expansion, and customer acquisition across diverse brands and international markets. With a strong record across strategic growth through innovation, partnerships, and ongoing evolution, she thrives through demonstrated excellence within performance and brand objectives. Jillian is deeply committed in cultivating and nurturing high-value relationships across both cross-functional teams and external partnerships.

As a lifelong learner with a growth mindset, she is constantly evolving my skills while seeking innovative solutions to the ever-changing landscape before us. Passionate about sharing knowledge, Jillian is thankful for the ongoing opportunities to contribute as an industry events speaker to empower others with actionable insights and best practices. Outside of work, her passions are held in family, international travels, personal growth, and exploring new possibilities within human connections.

LinkedIn

Joey Asleson is a seasoned professional in affiliate, performance, and partnership marketing, currently serving as the Director of Client Partnerships at Team Bespoke. In this role, he helps startups and emerging brands monetize their businesses through strategic partnerships, driving growth and advancing the performance marketing ecosystem. Over the course of his career, Joey has developed and launched numerous partnership-focused programs across a variety of verticals, working on both the agency and brand sides. His experience includes scaling retail programs for Fortune 500 companies and startups, as well as building B2B partnership channels from the ground up. Known for fostering meaningful, long-lasting connections, he finds great satisfaction in working within a relationship-driven channel.

Joey has contributed to several award-winning campaigns that have set benchmarks in the affiliate and partnership marketing industry. Joey is actively involved with the Performance Marketing Association (PMA), currently serving on the Industry Advancement Council. In this capacity, he has contributed to resources like the Affiliate Glossary and a standardized Publisher Media Kit template, helping newcomers quickly make an impact in the partnership ecosystem. Joey frequently shares his expertise on content commerce strategies, the integration of PR and affiliate marketing, and new technologies – he is always championing innovation . His insights have been featured in industry discussions and podcasts, showcasing his deep understanding of the evolving performance marketing landscape.

LinkedIn

Jordan currently resides in Delray Beach, and is at the helm for growing the affiliate channel for both the USA and Canadian markets for Shark and Ninja. Jordan’s enjoyed getting to work on GTM strategies for innovative products that are used on a daily basis! Jordan’s been in the performance marketing space for nearly a decade and have seen it from all sides. He has helped startup DTC brands establish and grow their programs from the ground up to eclipse 7 figure annual revenue. Additionally, he’s been on the publisher side working to amplify DTC brands through commerce content so appreciates the nuances of the industry but more so values the power of performance.

LinkedIn

Katie has had the pleasure of working in the affiliate and partnerships space for the last 10 years. She started at Rakuten Advertising, then moved to IPG, giving her a strong background in client services. She’s managed affiliate and influencer programs on behalf of dozens of different brands.

Having now spent the last 2+ years at Hims & Hers, Katie can attest that brand side is the best side. There, she currently leads growth partnerships initiatives, which encompass affiliate, influencer, and brand partnerships. She loves working with partners to create win-win situations (and drive a strong ROAS)!

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Kayla Castro leads the Affiliates and Partnerships channel at Zenni, one of the world’s leading e-commerce eyewear brands.
Kayla has been building and growing affiliate programs for entrepreneurial brands and venture-funded start-ups since 2017. While the bulk of her expertise lies in redesigning affiliate content strategies and fostering programs to grow incrementally, she also has a growing and proven track record in building non-traditional partnership models and promoting cross functional collaborations.
Her favorite part about leading the affiliate channel internally for a brand? Changing minds across the organization about what ‘affiliate’ means and what a brand is capable of achieving through the channel.

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Kelly Ground is a seasoned leader in affiliate and partnership marketing with nearly 20 years of experience. As the Founder and Principal Consultant of breakingGround Solutions, she specializes in driving innovative growth strategies and scaling partnership programs for brands. She also serves as the Treasurer of the Performance Marketing Association, bringing financial leadership and strategic oversight. Previously, as Chief Growth Officer at a leading acquisition marketing publisher, she spearheaded initiatives that drove over 100% user acquisition growth, earning recognition as one of the Top 50 Women Leaders of Tampa for 2024. During her 6.5 years as Senior Director of Strategy and Insights at Acceleration Partners, Kelly guided global affiliate marketing programs and was named a Top 30 Partnership Marketing Changemaker in the US by Hello Partner in 2023.

A recognized thought leader, Kelly has spoken at numerous affiliate marketing conferences and contributed to top industry publications. Earlier in her career, she drove significant revenue growth as Senior Digital Marketing Manager at HSN and gained experience across industries such as employee benefits publishing, manufacturing, and telecommunications. She holds a Bachelor of Arts in Political Science with a minor in Journalism from Clemson University. Outside of work, Kelly enjoys spending time with her husband, two children, and their dog, often cheering on her daughter at soccer matches and her son on the golf course.

LinkedIn

Kelly is passionate about the intersect between technology and commerce. Kelly finds comfort with ambiguity and enjoys using a data-driven approach coupled with creativity to problem solve scaled solutions. Kelly currently serves as head of US New Client Development at Capital One Shopping. Previously, Kelly managed the Global Emerging Partnerships Team at Honey, a LA-based startup acquired by PayPal.

LinkedIn

Luca currently leads affiliate marketing and performance partnerships at GroupM, managing a diverse portfolio of clients across various industries. Her work spans a range of initiatives, from traditional affiliate and creator programs to sophisticated digital marketing strategies through content commerce. With both a bachelor’s and master’s degree from the University of Illinois at Chicago, Luca’s career began with several years of teaching at UIC, where she developed a passion for mentoring and talent development.

Her professional background includes key roles at Apple Inc., Rakuten Advertising, and ATD, where she gained extensive knowledge in operations, technology, and digital innovation—insights that continue to influence my approach to marketing and client relationships.

LinkedIn

Matt is an Omni-Channel Direct Response marketer with over 20 years of experience between both digital and traditional media channels.

He co-founded Strand Marketing in 2019 to help provide white-glove service in the customer acquisition partnership marketing space to large enterprise brands. His background has been focused on customer acquisition by providing everything from thought leadership and strategy to operationalizing performance based digital media both on the client and consulting/agency side over the past two decades.

LinkedIn

Noelle has been in the world of partnership marketing for over 11 years with experience working with top networks, agencies, and partners. She’s had the privilege of collaborating with a variety of successful brands while managing their affiliate programs across a wide spectrum of industries including fashion, retail, travel, B2B, and finance.

Patricia Marange is the Executive Director and Head of Affiliate Marketing and Performance Partnerships at GroupM. She leads the award-winning team that delivers affiliate and partnership excellence across all GroupM agencies in North and South America. Prior to GroupM, she began her affiliate career at Rakuten. In 2022, Patricia was recognized as one of the prestigious Adweek 50 and as a Top 30 Changemaker in Partnership Marketing by Hello Partner. Patricia has an MBA from NYU’s Stern School of Business and a BFA from NYU’s Tisch School of the Arts.

LinkedIn

Taka is a seasoned business operations leader with a deep expertise in affiliate marketing with over 12 years of experience. As the Head of Business Operations for eBay’s expansive affiliate program, Taka is focused on delivering exceptional partner experiences, supporting driving growth and strategic marketing initiatives worldwide, and enhancing operational efficiency. Also, as a member of the Performance Marketing Association’s Compliance Council, Taka focuses on helping the council establish and promote best practices, ethical standards, and compliance guidelines within the performance marketing industry.

LinkedIn

Teresa is an experienced digital marketing professional with over 25 years in the field. She entered the affiliate marketing space in 2006 and has been enmeshed in it ever since, leading affiliate marketing programs for clients such as Nordstrom, Kohl’s, Peter Millar, Dillard’s, Bisell and more. She sits on the Publisher Recruitment Council for the Performance Marketing Association where she is a regular contributor to white papers and webinar panelist, and has judged the US Partnership Awards for the last three years. She lives in Denver with her husband and two kids, where they try to take advantage of the many outdoor activities available to them as often as possible.

LinkedIn

Tye is the Founder & CEO of Round Barn Labs, a growth marketing agency based in Austin, TX.
He was born in Santa Rosa, CA, on a working ranch.

After attending UC Santa Barbara and majoring in History, he stumbled into digital marketing, joining Sequoia-backed AdBrite, one of the first digital ad networks.

Tye has 20 years of performance marketing experience growing startups and Fortune 500 companies in e-commerce direct-to-consumer (DTC), B2B SaaS, and Consumer Tech.

RBL has grown to 15 full-time remote employees, serving clients like Grammarly, Nextdoor, Meta Quest, Hatch, Atlassian, Wyze, and LiveNation. We recently won the Boutique Agency of the Year award and became a Top 30 Global Affiliate Marketing Agency.

Tye loves building teams with a growth mindset and identifying the more efficient, revenue-generating opportunities for innovative brands.

He can be found playing tennis, exploring Austin with his wife Blaine, and playing with his 4-year-old daughter Hayward and 1-and-a-half-year-old son Gray.

LinkedIn

Vikki’s involvement in partnership and affiliate goes back to 2010 with great career growth and success at CJ, Sovrn, Acceleration Partners and brand side. She joined tvScientific last summer and is quickly bringing her expertise in affiliate to the world of CTV. She has integrated tvScientific’s platform into the major affiliate networks and become the go to person for affiliate agencies and brands to learn about how they can blend brand and affiliate budgets to get measurable results from TV spend.