With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, rebate, influencers, discount, paid search amongst others, within a rounded effort for a brand.

We determine an enterprise client as one with >250 employees listed on Linkedin.

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, cashback, influencers, discount, paid search amongst others, within a rounded effort for a brand.

We determine an enterprise client as one with <250 employees listed on Linkedin.

This category looks to showcase a successful always-on strategy and implementation for a brand, utilizing creator marketing in an ongoing fashion.

Judges will be seeking to reward a forward thinking B2B campaign between two or more partners that have met client objectives.

For this category judges are looking to reward campaigns which have successfully utilized partner, performance or creator marketing to drive awareness and help consumers engage with a brand.

For this category judges are looking for how two or more businesses have successfully partnered together to achieve mutually beneficial results.

This category seeks to reward a content campaign (editorial, affiliate, short or long form video, content commerce or creator based) that’s funded by a brand whether it’s based on performance or for a fee. The content should drive desired actions or hit KPIs as determined by the client.

The judges will be looking for a partnership that furthered DE&I efforts (i.e. an agency, influencer, publisher and a brand partnered together on a DEI related initiative).

For this category judges will reward a campaign that utilize creators at all stages of the funnel, to deliver on brand goals from awareness through to the desired outcome.

For this award, judges will be looking for a strategy for a brand that demonstrates how multiple teams and channels worked together to achieve results (i.e. the affiliate team, performance media and PR team partnered to accomplish X growth on X initiative).

Recognising a well executed partnership optimization strategy or campaign, that has fine-tuned, enhanced or driven efficiencies for the relationship to maximise results for the client.

For this award, judges are seeking best in-class examples of a partnership that has a tight focus on ROI with performance-based measurement, this could be performance media or a traditional CPA.

This category recognises a campaign that has successfully driven, or helped influence a lead or sale (whether online or offline) for a brand via a social platform (Instagram, TikTok etc) community or creator.

This category will award the most successful use of a small budget for a single
campaign using one or more partners. Smartly executed within tight budget
constraints. The work should have been billed to the client for no more than $50,000 (USD).

Judges will reward best in-class creator driven content that has been used / amplified as part of a brands wider marketing campaign.

For this award, entrants should highlight how the use of data and insights has driven success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, programme or partnership strategy optimization, engagement or anything else fitting in-line with brand objectives.

For this category judges are seeking to reward a successful, innovative campaign that included exclusively niche- or micro-creators to drive brand awareness or other desired outcomes.

This category recognizes an exceptional, creative campaign between a brand and creator or publisher (whether developed in-house or via an agency) that embraces out of the box thinking has met campaign KPIs.

The winner of this ward will be a partnership that has delivered on set objectives that aims to leave the world in a better place. Examples could include partnerships that encourage sustainability, health and purpose, social good or green initiatives.

Recognising agencies that deliver exceptional results for clients within the affiliate and partner marketing industry. For the purpose of the awards a small agency has > 20 FTE employees working.

Recognising agencies that deliver exceptional results for clients within the affiliate and partner marketing industry. For the purpose of the awards a small agency has < 20 FTE employees working.

Recognising agencies that deliver exceptional results for clients within the influencer marketing / creator economy industry.

This category aims to recognise a superb team within a company who collaborate effectively to drive exceptional outcomes for their company, partners and clients. This could be the publisher support, agency development, client-side or creator management team amongst others.

Celebrating an individual who has made a real impact to their company, team or the industry. Participants will be shortlisted by the panel of judges and invited to the virtual judging day for a short presentation and interview in-front of a panel of industry judges.

Judges will reward a stand-out partnership that impresses on all fronts. Strategicaly utilizing the potential of one or all of the industries (affiliate, performance and influencers) that the award program covers.

Judges are looking for an example of a real world challenge that has been solved for a client (with a great outcome) using both technology and the power of great teams.

“The winner of this award will be able to successfully demonstrate how their platform or SaaS empowers brands to work successfully with publishers and/or creators.

In addition to the entry, applicants must provide a narrated video tour of the platform for judges to review (maximum 10 minutes)”

This category recognizes a standout technology within the performance or creator industry that helps brands, creators or publishers meet their goals.

This category recognizes Tech that can be adopted by eCommerce brands that deliver the most value-add experience to customers whilst meeting brand objectives. Those objectives could be but not limited to sales, conversion, brand awareness, satisfaction or loyalty.