CAMPAIGN & STRATEGY AWARDS
Best Always-On Influencer Campaign
Partnerize is the leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels. Supported by unrivaled service including the category’s only in-housing support program, with Partnerize, you’re in control of the entire partnership marketing lifecycle—all on a single platform. Partnerize has a global footprint, retaining offices in Australia, Japan, the Netherlands, New York, Philadelphia, San Francisco, Singapore, and the United Kingdom. For more information on how Partnerize helps turn your partnerships into a profit center, please visit https://partnerize.com/en.
This category looks to showcase a successful always-on strategy and implementation for a brand, utilizing creator marketing in an ongoing fashion.
Best Brand Engagement Campaign
Rakuten Advertising connects leading agencies, brands and publishers to active and engaged consumers around the world. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a diffand proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a differentiated suite of marketing and advertising solutions, while constantly pushing the industry forward. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, with offices throughout EMEA, APAC, LATAM and North America. Learn more at www.RakutenAdvertising.com.
For this category judges are looking to reward campaigns which have successfully utilized partner, performance or creator marketing to drive awareness and help consumers engage with a brand.
Best Charity or Social Good Campaign
For this category judges are seeking campaigns that successfully utilized creators or publishers to drive awareness or fundraising for a charitable, environmental or social cause.
Best Content Partnership
This content commerce category is looking to reward a content campaign (editorial, video, affiliate or creator based) that’s funded by a brand whether it’s based on performance or for a fee.
The content should drive desired actions or hit KPIs as determined by the brand.
Best Data Innovation
For this category, judges are seeking a game-changing innovation (whether product based, report based, thought leadership) or anything else leveraging data to drive the industry forward.
Best Diversity, Equity and Inclusion Campaign or Initiative
The judges will be looking for a partnership that furthered DE&I efforts (i.e. an agency, influencer, publisher and a brand partnered together on a DEI related initiative).
Best Full-Funnel Influencer Campaign
The leading global partnership management platform, impact.com has been transforming the way enterprises manage and optimise all types of partnerships—including affiliates, influencers, commerce content publishers, B2B, and more—since its founding in 2008. The company’s powerful, purpose-built platform helps brands, and publishers and agencies build authentic, enduring and rewarding relationships with consumers by providing visibility across the entire consumer journey. impact.com users are able to aggregate, orchestrate and optimise the total value of the entire mix of partnerships with ease and transparency – driving growth and creating new value for consumers. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as TUI, Uber, Shopify, Lenovo, L’Oreal, Fanatics, Levi’s and Hello Fresh, visit www.impact.com.
For this category judges will reward a campaign that utilizes creators to deliver on brand goals from awareness through action & sales.
Best Multi-Channel Campaign Strategy
For this award, judges will be looking for a campaign strategy that demonstrates how the affiliate or influencer channel and other marketing channels worked together to achieve results (ex. the affiliate team, social team and PR team partnered to accomplish X growth on X initiative).
Best Performance-Based Partnership
For this award, judges are seeking best in-class examples of a partnership that has a tight focus on ROI with performance-based measurement, this could be performance media or a traditional CPA.
Best Social Commerce Campaign
This category recognises a campaign that has successfully driven, or helped influence a lead or sale (whether online or offline) for a brand via a social network, platform, community or creator.
Best Use of Creator Content by a Brand
Judges will reward a best in-class creator driven content that has been used as part of a brands wider marketing campaign.
Best Use of Micro Influencers
For this category judges are seeking to reward a successful, innovative campaign that included exclusively niche- or microcreators to drive brand awareness or conversions.
Most Creative Campaign
This category recognizes an exceptional, creative campaign between a brand and creator or publisher that has met campaign KPIs.
Most Innovative Campaign
Neo Media World is a digital-first global team with media expertise from brand to performance. Brands look to Neo as their competitive advantage to best engage their customers across disciplines including programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels. Mindshare and Neo recently announced the completion of their integration, providing clients with a broader range of transformative media services. Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Discover more about Neo Media World at www.neomediaworld.com, and follow us on Twitter @NeoMediaWorld, LinkedIn https://www.linkedin.com/company/neomediaworld/, and Instagram @NeoMediaWorld.
This category recognizes a campaign that pushed the boundaries — whether in terms of content, approach or scope.
PEOPLE & TEAMS AWARDS
Diversity, Equity and Inclusion Industry Champion
Founded in Santa Barbara, California in 1998, CJ continues to lead the industry as the largest, most trusted name in global performance marketing, specializing in affiliate marketing technology and services.
We are the platform of choice for driving profitable growth for over 3,800 global brands around the world across all verticals including retail, travel, finance, and network & home services. Our technology powers a partnership ecosystem where over 167K publishers and brands engage billions of consumers worldwide.
As part of Publicis Groupe, aligned with Publicis Media, we leverage unparalleled data, technology, and strategic expertise to bring a truly customer-centric approach to performance marketing. Our people dare to think big and drive even bigger results.
This category recognizes a company or individual that has furthered DEI efforts within the industry in an impactful and meaningful way.
Partnerships - One to Watch (Voted)
Celebrating an individual who has made a real impact to their company, team or the industry.
Participants will be shortlisted by the panel of judges and invited to the virtual judging day for a short presentation and interview in-front of a panel of industry judges.
Together - We Solved That!
Judges are looking for an example of a real world challenge that has been solved for a client (with a great outcome) using both technology and the power of great teams.
TECHNOLOGY AWARDS
Best Platform for Partnership Recruitment (Voted)
The best platform or marketplace that successfully connects brands with creators and or affiliates. Entrants will go to a community choice vote that attracts 50% of the marks.
Shiny & New - Most Innovative Technology
This category recognizes a standout technology within the performance or creator industry that helps brands or publishers meet their goals.
The Hookup - Best Tech for Customer Experience
This category recognizes Tech that can be adopted by brands that deliver the most value-add experience to customers whilst meeting brand objectives.
Those objectives could be but not limited to sales, conversion, brand awareness, satisfaction or loyalty.
Platinum Partners
Category Sponsors
Founded in Santa Barbara, California in 1998, CJ continues to lead the industry as the largest, most trusted name in global performance marketing, specializing in affiliate marketing technology and services.
We are the platform of choice for driving profitable growth for over 3,800 global brands around the world across all verticals including retail, travel, finance, and network & home services. Our technology powers a partnership ecosystem where over 167K publishers and brands engage billions of consumers worldwide.
As part of Publicis Groupe, aligned with Publicis Media, we leverage unparalleled data, technology, and strategic expertise to bring a truly customer-centric approach to performance marketing. Our people dare to think big and drive even bigger results.
The leading global partnership management platform, impact.com has been transforming the way enterprises manage and optimise all types of partnerships—including affiliates, influencers, commerce content publishers, B2B, and more—since its founding in 2008. The company’s powerful, purpose-built platform helps brands, and publishers and agencies build authentic, enduring and rewarding relationships with consumers by providing visibility across the entire consumer journey. impact.com users are able to aggregate, orchestrate and optimise the total value of the entire mix of partnerships with ease and transparency – driving growth and creating new value for consumers. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as TUI, Uber, Shopify, Lenovo, L’Oreal, Fanatics, Levi’s and Hello Fresh, visit www.impact.com.
Neo Media World is a digital-first global team with media expertise from brand to performance. Brands look to Neo as their competitive advantage to best engage their customers across disciplines including programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels. Mindshare and Neo recently announced the completion of their integration, providing clients with a broader range of transformative media services. Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Discover more about Neo Media World at www.neomediaworld.com, and follow us on Twitter @NeoMediaWorld, LinkedIn https://www.linkedin.com/company/neomediaworld/, and Instagram @NeoMediaWorld.
Partnerize is the leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels. Supported by unrivaled service including the category’s only in-housing support program, with Partnerize, you’re in control of the entire partnership marketing lifecycle—all on a single platform. Partnerize has a global footprint, retaining offices in Australia, Japan, the Netherlands, New York, Philadelphia, San Francisco, Singapore, and the United Kingdom. For more information on how Partnerize helps turn your partnerships into a profit center, please visit https://partnerize.com/en.
Rakuten Advertising connects leading agencies, brands and publishers to active and engaged consumers around the world. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a diffand proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a differentiated suite of marketing and advertising solutions, while constantly pushing the industry forward. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, with offices throughout EMEA, APAC, LATAM and North America. Learn more at www.RakutenAdvertising.com.