U.S. Partnership Awards

April 3, 2023   |   Miami, Florida

2023 Categories

CAMPAIGN & STRATEGY AWARDS


Best Affiliate & Partnership Strategy - Enterprise NEW

 

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, rebate, influencers, discount, paid search amongst others, within a rounded effort for a brand.

We determine an enterprise client as one with >250 employees listed on Linkedin.


Best Affiliate & Partnership Strategy - SME NEW

 

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, cashback, influencers, discount, paid search amongst others, within a rounded effort for a brand.

We determine an enterprise client as one with <250 employees listed on Linkedin.


Best Always-On Influencer Campaign

 

This category looks to showcase a successful always-on strategy and implementation for a brand, utilizing creator marketing in an ongoing fashion.


Best B2B Strategy

 

Judges will be seeking to reward a forward thinking B2B campaign between two or more partners that have met client objectives.


Best Brand Engagement Campaign

 

For this category judges are looking to reward campaigns which have successfully utilized partner, performance or creator marketing to drive awareness and help consumers engage with a brand.


Best Brand to Brand Partnership

 

For this category judges are looking for how two or more businesses have successfully partnered together to achieve mutually beneficial results.


Best Content Partnership

 

This category seeks to reward a content campaign (editorial, affiliate, short or long form video, content commerce or creator based) that’s funded by a brand whether it’s based on performance or for a fee. The content should drive desired actions or hit KPIs as determined by the client.


Best Diversity, Equity and Inclusion Campaign or Initiative

 

The judges will be looking for a partnership that furthered DE&I efforts (i.e. an agency, influencer, publisher and a brand partnered together on a DEI related initiative).


Best Full-Funnel Influencer Campaign

 

For this category judges will reward a campaign that utilize creators at all stages of the funnel, to deliver on brand goals from awareness through to the desired outcome.


Best Multi-Channel Strategy

 

For this award, judges will be looking for a strategy for a brand that demonstrates how multiple teams and channels worked together to achieve results (i.e. the affiliate team, performance media and PR team partnered to accomplish X growth on X initiative).


Best Partnership Optimization Strategy NEW

 

Recognising a well executed partnership optimization strategy or campaign, that has fine-tuned, enhanced or driven efficiencies for the relationship to maximise results for the client.


Best Performance-Based Partnership

 

For this award, judges are seeking best in-class examples of a partnership that has a tight focus on ROI with performance-based measurement, this could be performance media or a traditional CPA.


Best Social Commerce Campaign

 

This category recognises a campaign that has successfully driven, or helped influence a lead or sale (whether online or offline) for a brand via a social platform (Instagram, TikTok etc) community or creator.


Best Use of a Small Budget NEW

 

This category will award the most successful use of a small budget for a single
campaign using one or more partners. Smartly executed within tight budget
constraints. The work should have been billed to the client for no more than $50,000 (USD).


Best Use of Creator Content by a Brand

 

Judges will reward best in-class creator driven content that has been used / amplified as part of a brands wider marketing campaign.


Best Use of Data and Insights

 

For this award, entrants should highlight how the use of data and insights has driven success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, programme or partnership strategy optimization, engagement or anything else fitting in-line with brand objectives.


Best Use of Micro Influencers

 

For this category judges are seeking to reward a successful, innovative campaign that included exclusively niche- or micro-creators to drive brand awareness or other desired outcomes.


Most Creative Campaign

 

This category recognizes an exceptional, creative campaign between a brand and creator or publisher (whether developed in-house or via an agency) that embraces out of the box thinking has met campaign KPIs.


Partnership for Good NEW

 

The winner of this ward will be a partnership that has delivered on set objectives that aims to leave the world in a better place. Examples could include partnerships that encourage sustainability, health and purpose, social good or green initiatives.

AGENCY & TEAMS AWARDS


Best Affiliate & Partner Marketing Agency - Large NEW

 

Recognising agencies that deliver exceptional results for clients within the affiliate and partner marketing industry. For the purpose of the awards a small agency has > 20 FTE employees working.


Best Affiliate & Partner Marketing Agency - Small NEW

 

Recognising agencies that deliver exceptional results for clients within the affiliate and partner marketing industry. For the purpose of the awards a small agency has < 20 FTE employees working.


Best Influencer Marketing Agency - Small NEW

 

Recognising agencies that deliver exceptional results for clients within the influencer marketing / creator economy industry.


Best Partnerships Team NEW

 

This category aims to recognise a superb team within a company who collaborate effectively to drive exceptional outcomes for their company, partners and clients. This could be the publisher support, agency development, client-side or creator management team amongst others.


One to Watch

 

Celebrating an individual who has made a real impact to their company, team or the industry. Participants will be shortlisted by the panel of judges and invited to the virtual judging day for a short presentation and interview in-front of a panel of industry judges.


Partnership of the Year NEW

 

Judges will reward a stand-out partnership that impresses on all fronts. Strategicaly utilizing the potential of one or all of the industries (affiliate, performance and influencers) that the award program covers.


Together - We Solved That!

 

Judges are looking for an example of a real world challenge that has been solved for a client (with a great outcome) using both technology and the power of great teams.

TECHNOLOGY AWARDS


Best Platform for Partnership Success (Voted)

 

“The winner of this award will be able to successfully demonstrate how their platform or SaaS empowers brands to work successfully with publishers and/or creators.

In addition to the entry, applicants must provide a narrated video tour of the platform for judges to review (maximum 10 minutes)”


Most Innovative Technology

 

This category recognizes a standout technology within the performance or creator industry that helps brands, creators or publishers meet their goals.


The Hookup - Best Tech for Brands

 

This category recognizes Tech that can be adopted by eCommerce brands that deliver the most value-add experience to customers whilst meeting brand objectives. Those objectives could be but not limited to sales, conversion, brand awareness, satisfaction or loyalty.

Platinum Partners

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