U.S. Partnership Awards

IN ASSOCIATION WITH

April 17, 2024   |   Miami, Florida

Categories

CAMPAIGN & STRATEGY AWARDS


Best Affiliate Marketing Strategy - Enterprise Level

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This award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, rebate, influencers, discount, paid search amongst others, within a rounded effort for a brand.

We define an enterprise client as one with >250 employees listed on Linkedin.


Best Affiliate Programme Optimisation NEW

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Judges will seek to reward exceptional management of a brand’s affiliate programme that has used data-led or creative strategies to supercharge the programme’s growth, profitability or efficiency.


Best Brand Engagement Campaign

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For this category judges are looking to reward campaigns which have successfully utilized partner, performance or creator marketing to drive awareness and help consumers engage with a brand.


Best Content Partnership

This category seeks to reward a content campaign (editorial, mass media, affiliate, short or long form video, content commerce or creator based) that’s funded by a brand whether it’s based on performance or for a fixed or hybrid fee. The content should drive desired actions or hit KPIs as determined by the client.

The content partnership could help guide consumers along the purchasing funnel, or via commerce content or social commerce to drive sales or leads for a brand.


Best Cross-Channel Strategy

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For this award, judges will be looking for a strategy for a brand that demonstrates how multiple teams and channels worked together to achieve results (i.e. the affiliate team, performance media and PR team partnered to accomplish X growth on X initiative).


Best Data-Driven Influencer Marketing Campaign NEW

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Judges will be seeking to reward a data-led influencer marketing campaign that has driven exceptional results for an in-house team or client. Through strategic use of technology, planning and execution, eyes will be on how the activity has embraced data to drive market leading results.


Best DTC Campaign NEW

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Judges are seeking a well rounded, executed and efficient DTC campaign that has driven exceptional results for the ecommerce brand.


Best Full Funnel Strategy NEW

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Partnership marketing can drive influence and conversions at all stages of the purchasing funnel. Judges will be seeking a standout campaign or strategy that has fueled growth for a brand by adopting a full funnel approach to their partnership marketing strategy.


Best Influencer Marketing Partnership NEW

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Effective, creative and strategic use of creators for an individual or long term partnership will be recognised by judges. Entrants should state agreed objectives and how those were delivered via a co-ordinated and joined-up effort.


Best Performance PR Campaign NEW

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A well executed and rounded digital PR based campaign that has driven either brand awareness, share of media voice, increased reputation and ultimately sales will pique judges interest.


Best Performance-Based Partnership

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For this award, judges are seeking best in-class examples of a partnership that has a tight focus on ROI with outcome-based measurement, this could be performance media, use of creators or a traditional CPA.


Best Use of a Small Budget

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Judges will reward a campaign or strategy that has garnered exceptional results from a small to modest budget.

We define a small budget as <$50,000


Best Use of Data and Insights

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For this award, entrants should highlight how the use of data and insights has driven success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, programme or partnership strategy optimization, engagement or anything else fitting in-line with brand objectives.


Partnership for Good

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The winner of this award will be a partnership that has delivered on set objectives that aims to leave the world in a better place. Examples could include partnerships that encourage sustainability, health and purpose, social good or green initiatives.

AGENCY & TEAM AWARDS


Best Affiliate & Partner Marketing Agency - Boutique

SPONSORSHIP AVAILABLE

Recognising agencies that deliver exceptional results for clients within the affiliate and partner marketing industry.

For the purpose of the awards a small agency has < 20 FTE employees working.


Best Affiliate & Partner Marketing Agency - Large

SPONSORSHIP AVAILABLE

Recognising agencies that deliver exceptional results for clients within the affiliate and partner marketing industry.

We define a large agency as having >20 FTE employees.


Best Influencer Marketing Agency NEW

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Recognising an agency that delivers exceptional results for clients working within influencer marketing and the creator economy.


Best Partnerships Team

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This category aims to recognise a superb team within a company who collaborate effectively to drive exceptional outcomes for their company, partners and clients. This could be the publisher support, agency development, client-side or creator management team amongst others.


One to Watch INDUSTRY VOTED

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Celebrating an individual who has made a real impact on their company, team or the industry. Participants will be shortlisted by the panel of judges and invited to the virtual judging day for a short presentation and interview in-front of a panel of industry judges.

60% of the marks will be awarded via the judges, with 40% based on a public vote from industry peers.


Partnership of the Year

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Judges will reward a stand-out partnership that impresses on all fronts. Strategicaly utilizing the potential of one or all of the industries (affiliate, performance and influencers) that the award program covers.


The Trend Setter NEW

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For those able to create a playbook that others will follow!

Judges will seek to reward a company or team who have executed something outside of the box, that has the potential to change the way we work, function, are recognised or monetise as an industry.


Together - We Solved That!

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Judges are looking for an example of a real world challenge that has been solved for a client (with a great outcome) using both technology and the power of great teams.

TECHNOLOGY AWARDS


Best Platform for Partnership Success INDUSTRY VOTED

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The winner of this award will be able to successfully demonstrate how their platform or SaaS empowers brands to work successfully with publishers and/or creators.

In addition to the entry, applicants must provide a narrated video tour of the platform for judges to review (maximum 10 minutes).

60% of the marks will be awarded via the judges, with 40% based on a public vote from industry peers.


Most Innovative Technology

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This category recognizes a standout, innovative technology within the performance or creator industry that helps brands, creators or publishers meet their goals.


The Hookup - Best Tech for Brands

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This category recognizes Tech that can be adopted by eCommerce brands that deliver the most value-add experience to customers whilst meeting brand objectives. Those objectives could be but not limited to sales, conversion, brand awareness, brand partnerships, satisfaction or loyalty.

VERTICAL & INDUSTRY AWARDS


Best Finance Partnership NEW

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Judges will be seeking to reward a best in-class partnership within the finance vertical.

Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.


Best Health & Beauty Partnership NEW

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Judges will be seeking to reward a best in-class partnership within the health & beauty vertical.

Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.


Best Retail Partnership NEW

SPONSORSHIP AVAILABLE

Judges will be seeking to reward a best in-class partnership within the retail/ecommerce vertical.

Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.


Best Technology & Telecoms Partnership NEW

SPONSORSHIP AVAILABLE

Judges will be seeking to reward a best in-class partnership within the technology & telecoms vertical.

Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.


Best Travel & Hospitality Partnership NEW

SPONSORSHIP AVAILABLE

Judges will be seeking to reward a best in-class partnership within the travel, leisure and hospitality vertical.

Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.

Platinum Partners

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