About the Award
For this award, judges will be looking for a strategy for a brand that demonstrates how multiple teams and channels worked together to achieve results (i.e. the affiliate team, performance media and PR team partnered to accomplish X growth on X initiative).
2024 Finalists
Multichannel synergies power +135% in sales for OUAI Haircare and Rakuten Advertising
By: Rakuten AdvertisingClient: OUAI HaircareHow Etsy Sleighed the Game With Its Cross-Channel Holiday Campaign
By: AwinClient: EtsyBest Cross-Channel Strategy: Carat x SharkNinja x BroBible.com
By: DentsuClient: Carat, SharkNinja, BroBible.com