Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.
About the Award
Partnership marketing can drive influence and conversions at all stages of the purchasing funnel. Judges will be seeking a standout campaign or strategy that has fueled growth for a brand by adopting a full funnel approach to their partnership marketing strategy.
2025 Finalists
Full-Throttle Funnel: Tombras and RealTruck Drive Incremental Wins at Every Turn
By: TombrasNike x CJ x Planet Fitness: A Holistic Fitness Journey from Gym to Digital
By: CJStepping into Success
By: Gen3 Marketing