This award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, rebate, influencers, discount, paid search amongst others, within a rounded effort for a brand.

We define an enterprise client as one with >250 employees listed on Linkedin.

Judges will seek to reward outstanding management of a brand’s affiliate program that has leveraged data-driven insights or creative strategies to optimise and significantly enhance the affiliate programme’s growth, profitability, or efficiency.

For this category judges are looking to reward campaigns which have successfully utilized partner, performance or creator marketing to drive awareness and help consumers engage with a brand

This category seeks to reward a content campaign (editorial, mass media, affiliate, short or long form video, content commerce or creator based) that’s funded by a brand whether it’s based on performance or for a fixed or hybrid fee. The content should drive desired actions or hit KPIs as determined by the client.

The content partnership could help guide consumers along the purchasing funnel, or via commerce content or social commerce to drive sales or leads for a brand.

This award recognizes a standout strategy where multiple teams and channels collaborated to deliver exceptional results for a brand. Judges will be looking for examples of how various team – such as affiliate marketing, influencer, performance media, and PR worked together seamlessly to achieve significant growth or success on a specific initiative. The winning campaign should showcase the power of cross-channel teamwork in driving measurable outcomes.

Judges will be seeking to reward a data-led influencer marketing campaign that has driven exceptional results for an in-house team or client. Through strategic use of technology, planning and execution, eyes will be on how the activity has embraced data to drive market leading results.

Judges are seeking a well rounded, executed and efficient DTC campaign that has driven exceptional results for the e-commerce brand.

Partnership marketing can drive influence and conversions at all stages of the purchasing funnel. Judges will be seeking a standout campaign or strategy that has fueled growth for a brand by adopting a full funnel approach to their partnership marketing strategy.

This award honors the most successful influencer marketing partnership that drove meaningful results for a brand. Judges will look for campaigns where brands and influencers collaborated seamlessly to create authentic, engaging content that resonated with the target audience. The winning entry should demonstrate how the partnership effectively met key performance indicators (KPIs), whether through increased brand awareness, engagement, or sales, while showcasing the unique value of influencer marketing in achieving the brand’s goals.

This category celebrates an expertly executed digital PR campaign that has successfully boosted brand awareness, enhanced media share of voice, improved brand reputation, and ultimately driven sales. Judges will be looking for a well-rounded strategy that delivers measurable impact and achieves key performance outcomes.

For this award, judges are seeking the best examples of partnerships that prioritize return on investment (ROI) and demonstrate measurable outcomes. These partnerships could involve performance media, influencer collaborations, or traditional cost per action (CPA) models.

This award celebrates the most effective strategy or campaign executed on a limited budget (Under $25k for the campaign) – Judges will be looking for innovative strategies that demonstrate how creativity, resourcefulness, and smart planning delivered exceptional results despite financial constraints.

For this award, entrants should highlight how the use of data and insights has driven success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, programme or partnership strategy optimization, engagement or anything else fitting in-line with brand objectives.

The winner of this award will be a partnership that has delivered on set objectives that aims to leave the world in a better place. Examples could include partnerships that encourage sustainability, health and purpose, social good or green initiatives.

This award honors an outstanding agency that consistently delivers exceptional results for its clients within the affiliate and partner marketing industry. A boutique agency is defined as one with less than 20 full-time employees.

Judging criteria seeks to uncover:

• Company growth and profitability
• Client wins and retention
• Company culture and employee development
• Smart execution (delivering exceptional results for clients)
• Team achievements during the period

This award honors an outstanding agency that consistently delivers exceptional results for its clients within the affiliate and partner marketing industry. A large agency is defined as one with more than 20 full-time employees.

Judging criteria seeks to uncover:

• Company growth and profitability
• Client wins and retention
• Company culture and employee development
• Smart execution (delivering exceptional results for clients)
• Team achievements during the period

This category aims to recognise a superb team within a company who collaborate effectively to drive exceptional outcomes for their company, partners and clients. This could be the publisher support, agency development, client-side or creator management team amongst others

Celebrating an individual who has made a real impact on their company, team or the industry. Participants will be shortlisted by the panel of judges and invited to the virtual judging day for a short presentation and interview in-front of a panel of industry judges.

60% Judge’s Score: The judges will evaluate the nominee’s qualifications and achievements.

40% Public Vote: Industry peers will have the opportunity to vote for their favorite nominee.

Cast Your Vote

The judges will recognize an exceptional partnership that excels in every aspect, strategically leveraging the full potential of affiliate, performance, and/or influencer marketing.

For those able to create a playbook that others will follow!

Judges will seek to reward a company or team who have executed something outside of the box, that has the potential to change the way we work, function, are recognised or monetise as an industry.

Judges are looking for an example of a real world challenge that has been solved for a client (with a great outcome) using both technology and the power of great teams.

The winner of this award will be able to successfully demonstrate how their platform or SaaS empowers brands (or their agencies) to work successfully with publishers and/or creators. A 5 minute video will be required as part of the submission.

This category recognizes a standout, innovative technology within the performance or creator industry that helps brands, creators or publishers meet their goals

This category recognizes Tech that can be adopted by eCommerce brands that deliver the most value-add experience to customers whilst meeting brand objectives. Those objectives could be but not limited to sales, conversion, brand awareness, brand partnerships, satisfaction or loyalty.

Judges will be seeking to reward a best in-class partnership or campaign within the finance vertical. Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.

Judges will be seeking to reward a best in-class partnership or campaign within the health & beauty vertical. Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd

Judges will be seeking to reward a best in-class partnership or campaign within the retail/e-commerce vertical. Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.

Judges will be seeking to reward a best in-class partnership or campaign within the technology & telecoms vertical. Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.