U.S. Partnership Awards

April 3, 2023   |   Miami, Florida

2022 Shortlist

We are thrilled to unveil the 2022 US Partnership Awards shortlist recognising the very best in partnership marketing and celebrating innovation, creativity and success within the industry.

Click on the category below to see who was shortlisted for our 2022 awards

 

CAMPAIGN & STRATEGY AWARDS


Best Always-On Influencer Campaign

The Finalists Are:

  • Collectively and QuickBooks
  • Fire Bee and ParentEducate.com: Giving ParentEducate.com the Parenting Stamp of Approval
  • Follain and DMi Partners: Leveraging brand loyalty to build an always-on affiliate program

Best Brand Engagement Campaign

 

The Finalists Are:

  • All Inclusive Marketing and Oracle NetSuite
  • Buddy Media Group and musicMagpie #mountrecyclemore
  • Camp Chef, Rakuten Advertising and Trade Desk: Tapping Into “Inner Caveperson” to Drive Sales & Loyalty
  • Eva NYC: 100% Recyclable Forever
  • Shutterfly, RetailMeNot and CJ: Mother’s Day Shopping at Its Smartest
  • Tata Harper, Rakuten Advertising and Capital One Shopping: Make Partnership Beautiful

Best Content Partnership

 

The Finalists Are:

  • Awin, Today’s Business and Tomahawk Shades: How affiliate became Tomahawk Shades’ biggest revenue driver
  • Condé Nast, Anthropologie and DMi Partners create a first-of-its-kind guaranteed EPC program
  • Dealmoon and Kiehl’s
  • Eva NYC: 100% Recyclable Forever
  • LT Partners and Parachute Content Campaign
  • Madewell and CJ: Finding a Comfortable Fit in Content
  • Target, Acceleration Partners and TODAY: Connecting on Content

Best Diversity, Equity and Inclusion Campaign or Initiative

The Finalists Are:

  • ESPN+, Neo Media World and Black History Always
  • HP Custom Content
  • Mofilm, QuickBooks and Collectively Latine Small Business
  • nate True Colors campaign

Best Full-Funnel Influencer Campaign

 

The Finalists Are:

  • gen.video, Awin and HP: Omen & Victus Gaming Laptops
  • Shoplooks and Neiman Marcus
  • ShopStyle Collective, Rakuten Advertising and Saks: Unlocking Influencers to Build a Brand

Best Multi-Channel Strategy

 

The Finalists Are:

  • Fire Bee and joe: Brewing Up Demand for joe
  • Fire Bee and Orangetheory Fitness: Changing Lives at Orangetheory Fitness
  • impact.com, WITHIN and Corkcicle
  • New Balance and Matterkind: Modernized Partnerships To Drive Cross-Channel Collaboration

Best Performance-Based Partnership

The Finalists Are:

  • Awin, Booking.com and Slickdeals: Traveling to loyalty partnership success
  • dentsu Affiliate and Pandora Jewelry
  • Honey and Foot Locker
  • Linkhaitao, Rakuten Advertising and Macy’s: Unlock Amazing Growth from Chinese Customers
  • MAC, Afterpay, and Rakuten Advertising: Bring Beauty and Value to a Great New Audience
  • Refersion and Goorin Bros.
  • UpSellit and AG Jeans
  • UpSellit, Inside Tracker and DMi Partners: Adding a “closer” to solve the conversion riddle
  • VEVE and Lowe’s: Best Performance Marketing Innovation On Browsers

Best Social Commerce Campaign

 

The Finalists Are:

  • Converse and CJ: Strutting Timeless Styles on TikTok
  • gen.video and Lenovo – National, Multi-Retailer Campaign Initiative: Slim 7 & Legion 5 Line
  • HP Custom Content

Best Use of Creator Content by a Brand

The Finalists Are:

  • Awin and Etsy: Giving a platform to the real creators – Etsy’s sellers reveal their craft on TikTok
  • Captiv8, Essence and Bravo TV: Real Housewives Of Salt Lake City Season 2 Premiere
  • UpWest, HowDoesShe and CJ: Extraordinary Audience Alignment Make for a Perfect Pair

Best Use of Data and Insights

 

The Finalists Are:

  • Eileen Fisher, Rakuten Advertising and Trade Desk: Finding & Converting the Next Gen of Brand Loyalists
  • impact.com’s Data Lab and Foot Locker

Best Use of Micro Influencers

The Finalists Are:

  • Amazon Prime Student and Riddle & Bloom: Prime Day Gen Z Partnership
  • Fire Bee and Eventide Brewing: An Un-beer-lievable Campaign for Eventide Brewing
  • SK-II and Neo Media World

Most Creative Campaign

 

The Finalists Are:

  • Captiv8, Essence and Bravo TV: Real Housewives Of Salt Lake City Season 2 Premiere
  • Fire Bee and Cheerwine: A creative ‘mix’ for Cheerwine’s Holiday Punch
  • QuickBooks, Collectively and TikTok: #QuickBooksVictoryPose

Most Innovative Campaign

The Finalists Are:

  • Dallas Morning News and Rakuten Advertising: Driving Conversions with the Power of Now
  • VEVE and Lowe’s: Best Performance Marketing Innovation On Smart Devices

Partnership for Good NEW

 

The Finalists Are:

  • Buddy Media Group and musicMagpie #mountrecyclemore
  • Eva NYC: 100% Recyclable Forever
  • FlipGive and Canadian Tire Corporation
  • JanSport and Rakuten Advertising: Carrying the Load for Teen Mental Health
  • Kiss the Ground and impact.com’s Studio
  • nate True Colors campaign

PEOPLE & TEAMS AWARDS


Diversity, Equity and Inclusion Industry Champion

The Finalists Are:

  • Madrivo
  • nate

One to Watch

 

The Finalists Are:

  • Irene Li, CJ
  • Isabella Muggeo, gen.video
  • Megan Neri, DMi Partners

Together - We Solved That!

 

The Finalists Are:

  • CJ, Expedia Group and Button: Travel Recovery with the Tap of a Button
  • impact.com and Foot Locker
  • Partnerize and Publisher Discovery: Exclusive SaaS Integration Leads Industry in Recruitment & Activation
  • ShareASale’s Shopify app makes affiliate marketing even easier for businesses everywhere
  • ThisThat and Takumi

TECHNOLOGY AWARDS


Best Platform for Partnership Success (Voted)

 

The Finalists Are:

  • Captiv8
  • CJ’s Platform Powered by Strategic Partners Enriches Data-Driven Recruitment
  • How Awin powers value-based publisher diversification
  • impact.com
  • The Partnerize Platform Supports Marketers with End-to-End Partnership Automation
  • ThisThat and Influential

Most Innovative Technology

 

The Finalists Are:

  • Captiv8
  • CJ’s Affiliate Customer Journey: Data in the Hands of Both Publishers & Advertisers
  • impact.com – Trackonomics
  • nate Creator Program
  • ThisThat

The Hookup - Best Tech for Brands

 

The Finalists Are:

  • impact.com’s Routing Rules
  • Partnerize: Automation, Data-Driven Recommendations to Find, Recruit & Optimize Partners
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