U.S. Partnership Awards

Event Organized by

Winners Released
June 11, 2026

2025 Shortlist

We are thrilled to unveil the 2025 US Partnership Awards shortlist recognising the very best in partnership marketing and celebrating innovation, creativity and success within the industry.

Click on the category below to see who was shortlisted for our 2025 awards

 

CHANNEL & CAMPAIGN AWARDS


Best Affiliate Program Optimization

SPONSORSHIP AVAILABLE

This award recognizes outstanding improvements to an affiliate program that drove meaningful growth, efficiency or profitability. Judges will look for smart use of data, strategic thinking and clear performance gains.


Best Brand Awareness Campaign

SPONSORSHIP AVAILABLE

For this category judges are looking to reward campaigns which have successfully utilized partner, performance or creator marketing to drive awareness and help consumers engage with a brand


Best Content Partnership

SPONSORSHIP AVAILABLE

This award recognizes a content-driven partnership that delivered strong, measurable results for a brand. Entries may include any type of content – editorial, mass media, creator-led, video, commerce content or social commerce.

Judges will be looking for clear objectives, strong collaboration and proven impact across any stage of the customer journey.


Best Cross-Channel Strategy

SPONSORSHIP AVAILABLE

This award recognizes a standout strategy where multiple teams and channels collaborated to deliver exceptional results for a brand. Judges will be looking for examples of how various team – such as affiliate marketing, influencer, performance media, and PR worked together seamlessly to achieve significant growth or success on a specific initiative. The winning campaign should showcase the power of cross-channel teamwork in driving measurable outcomes.


Best Data-Driven Strategy

SPONSORSHIP AVAILABLE

For this award, entrants should highlight how the use of their data-driven stategy has driven success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, programme or partnership strategy optimization, engagement or anything else fitting in-line with brand objectives.

 


Best Full Funnel Strategy

This category honors a partnership or campaign that influenced consumers across multiple stages of the funnel. Judges will be assessing how awareness, consideration and conversion worked together to deliver strong results.


Best Influencer Marketing Partnership

This category recognizes a highly effective influencer partnership that delivered meaningful results. Judges will look for strong alignment between the brand and influencer(s), authentic content and performance against key objectives.


Best Performance PR/ Commerce Content Campaign

SPONSORSHIP AVAILABLE

This award honors a performance PR or commerce content campaign that drove meaningful visibility and measurable commercial results. Judges will look for a smart strategy, effective execution and clear performance outcomes.


Best Performance-Based Partnership

SPONSORSHIP AVAILABLE

This award celebrates partnerships built around measurable performance outcomes. Judges will focus on how the partnership was structured, the strength of the collaboration and the results delivered.


Best Use of a Small Budget

SPONSORSHIP AVAILABLE

This award celebrates the most effective strategy or campaign executed on a limited budget (Under $25k for the campaign) – Judges will be looking for innovative strategies that demonstrate how creativity, resourcefulness, and smart planning delivered exceptional results despite financial constraints.

AGENCY & TEAMS AWARDS


Best Affiliate & Partner Marketing Agency - Boutique

SPONSORSHIP AVAILABLE

This award honors an outstanding agency that consistently delivers exceptional results for its clients within the affiliate and partner marketing industry. A boutique agency is defined as one with less than 20 full-time employees.

Judging criteria seeks to uncover:

  • Company growth and profitability
  • Client wins and retention
  • Company culture and employee development
  • Smart execution (delivering exceptional results for clients)
  • Team achievements during the period

Best Affiliate & Partner Marketing Agency - Large

This award honors an outstanding agency that consistently delivers exceptional results for its clients within the affiliate and partner marketing industry. A large agency is defined as one with more than 20 full-time employees.

Judging criteria seeks to uncover:

  • Company growth and profitability
  • Client wins and retention
  • Company culture and employee development
  • Smart execution (delivering exceptional results for clients)
  • Team achievements during the period

Best Brand and Agency Partnership NEW

This award celebrates outstanding collaboration between a brand and agency that exemplifies seamless synergy, creativity, and impactful results. Judges will evaluate how the partnership effectively integrated strategy, innovation, and flawless execution to deliver measurable success and drive growth.


Best Partnerships Team

SPONSORSHIP AVAILABLE

This category aims to recognise a superb team within a company who collaborate effectively to drive exceptional outcomes for their company, partners and clients. This could be the publisher support, agency development, client-side or creator management team amongst others


Best Publisher and Agency Partnership NEW

SPONSORSHIP AVAILABLE

Judges are looking for a strategic partnership or collaboration between a publisher and agency that has delivered outstanding results for an individual or multiple brands.

Eligible entries may highlight a single campaign or a series of campaigns that showcase the strength of the publisher-agency relationship in achieving positive outcomes.


Industry Legend (Nominated) NEW

SPONSORSHIP AVAILABLE

This award is your chance to nominate someone from the industry with over 15 years of experience.

The ‘Industry Legend’ honors an individual who has made significant contributions to the industry. Criteria should include industry impact, leadership, innovation, and fostering collaboration. The award celebrates long-term success, transformative contributions, and influence in advancing industry growth.

The amount of nominations a person receives doesn’t affect the result. The responsibility for deciding the winner rests solely with the judges – regardless of how many times they have been submitted.


Partnership of the Year

SPONSORSHIP AVAILABLE

The judges will recognize an exceptional partnership that excels in every aspect, strategically leveraging the full potential of affiliate, performance, and/or influencer marketing.


Together - We Solved That!

SPONSORSHIP AVAILABLE

Judges are looking for an example of a real world challenge that has been solved for a client (with a great outcome) using both technology and the power of great teams.

TECHNOLOGY AWARDS


Best Platform for Partnership Success

SPONSORSHIP AVAILABLE

This award recognizes a platform or SaaS solution that enables effective partnership activity between brands, agencies, publishers or creators. Entries should highlight ease of use, effectiveness, innovation and customer success.

This category will be evaluated by a specialist technical jury, supported by a non-scored industry sentiment poll.

A 5 minute video will be required as part of the submission.

 


Most Innovative Technology

SPONSORSHIP AVAILABLE

This category recognizes a standout, innovative technology within the performance or creator industry that helps brands, creators or publishers meet their goals.

VERTICAL & INDUSTRY AWARDS


Best Amazon Campaign NEW

SPONSORSHIP AVAILABLE

This award seeks to celebrate an effective campaign or partnership that drove sales to an advertisers Amazon storefront.


Best Health & Beauty Partnership

SPONSORSHIP AVAILABLE

Judges will be seeking to reward a best in-class partnership or campaign within the health & beauty vertical. Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd


Best Retail Partnership

Judges will be seeking to reward a best in-class partnership or campaign within the retail/e-commerce vertical, inclusive of fashion, electronics and retail.

Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.


Best Technology Partnership Campaign

SPONSORSHIP AVAILABLE

Judges will be seeking to reward a best in-class partnership or campaign within the technology vertical.

Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.


Best Travel & Hospitality Partnership

SPONSORSHIP AVAILABLE

Judges will be seeking to reward a best in-class partnership or campaign within the travel, leisure and hospitality vertical.

Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.

 

Close