This category looks to showcase a successful always-on strategy and implementation for a brand, utilizing creator marketing in an ongoing fashion.

For this category judges are looking to reward campaigns which have successfully utilized partner, performance or creator marketing to drive awareness and help consumers engage with a brand.

For this category judges are looking for how two or more brands, or two or more publishers have partnered together to achieve mutually beneficial results.

For this category judges are seeking campaigns that successfully utilized creators or publishers to drive awareness or fundraising for a charitable, environmental or social cause.

This content commerce category is looking to reward a content campaign (editorial, video, affiliate or creator based) that’s funded by a brand whether it’s based on performance or for a fee.

The content should drive desired actions or hit KPIs as determined by the brand.

For this category, judges are seeking a game-changing innovation (whether product based, report based, thought leadership) or anything else leveraging data to drive the industry forward.

The judges will be looking for a partnership that furthered DE&I efforts (i.e. an agency, influencer, publisher and a brand partnered together on a DEI related initiative).

For this category judges will reward a campaign that utilizes creators to deliver on brand goals from awareness through action & sales.

For this category judges will be seeking to reward an exceptional Live Campaign.

Live can be anything from a live event (concert, educational series, entertainment companion series i.e. a live post-show event after a cable, broadcast, streaming premiere) to creator or affiliate led live shopping experiences.

Judges are seeking a loyalty partnership that has delivered loyalty and business growth. Consumers often indicate that their choice of retailer is influenced by where they can earn loyalty points or rewards.

This category covers two companies working together for mutual benefit.

For this award, judges will be looking for a campaign strategy that demonstrates how the affiliate or influencer channel and other marketing channels worked together to achieve results (ex. the affiliate team, social team and PR team partnered to accomplish X growth on X initiative).

This category will champion creative, best-in class use of 2+ social media platforms for a creator marketing campaign.

For this award, the judges are seeking an example of a campaign where a new type of partner was targeted, recruited, educated on affiliate or influencer marketing as a way to diversify the partnership mix. Also describing the technology leveraged to make the process seamless.

Judges will reward a best in-class campaign that has successfully demonstrated success where a brand or agency were able to leverage performance marketing to track success of a campaign throughout the entire customer journey – offline, online, instore, inapp, search, livestream, etc.

For this award, judges are seeking best in-class examples of a partnership that has a tight focus on ROI with performance-based measurement, this could be performance media or a traditional CPA.

Whether based on a streaming service, traditional cable, movies or as part of a creator collaboration this award seeks to widen the boundary of the awards with a partnership between a brand and a company or creator with effective product placement integrations.

This category recognises a campaign that has successfully driven, or helped influence a lead or sale (whether online or offline) for a brand via a social network, platform, community or creator.

Judges will reward a successful campaign that included exclusively celebrity or A list influencers to drive awareness or conversions for a campaign.

Judges will reward a best in-class creator driven content that has been used as part of a brands wider marketing campaign.

For this category judges are seeking to reward a successful, innovative campaign that included exclusively niche- or microcreators to drive brand awareness or conversions.

This category recognizes an exceptional, creative campaign between a brand and creator or publisher that has met campaign KPIs.

This category recognizes a campaign that pushed the boundaries — whether in terms of content, approach or scope.

Judges will reward a campaign that has bridged the gap between the physical and digital worlds or successfully met brand objectives with the metaverse.

This category recognizes a company or individual that has furthered DEI efforts within the industry in an impactful and meaningful way.

This category recognizes a company, initiative or individual who has transformed the industry through thought leadership, data or tech.

Celebrating an individual who has made a real impact to their company, team or the industry.

Participants will be shortlisted by the panel of judges and invited to the virtual judging day for a short presentation and interview in-front of a panel of industry judges.

Judges are looking for an example of a real world challenge that has been solved for a client (with a great outcome) using both technology and the power of great teams.

The best platform or marketplace that successfully connects brands with creators and or affiliates. Entrants will go to a community choice vote that attracts 50% of the marks.

This category recognizes a standout technology within the performance or creator industry that helps brands or publishers meet their goals.

This category recognizes Tech that can be adopted by brands that deliver the most value-add experience to customers whilst meeting brand objectives.

Those objectives could be but not limited to sales, conversion, brand awareness, satisfaction or loyalty.