CAMPAIGN & STRATEGY AWARDS
Best Always-On Influencer Campaign
This category looks to showcase a successful always-on strategy and implementation for a brand, utilizing creator marketing in an ongoing fashion.
Best Brand Engagement Campaign
For this category judges are looking to reward campaigns which have successfully utilized partner, performance or creator marketing to drive awareness and help consumers engage with a brand.
Best Brand to Brand Partnership
Rakuten Advertising connects leading agencies, brands and publishers to active and engaged consumers around the world. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a diffand proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a differentiated suite of marketing and advertising solutions, while constantly pushing the industry forward. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, with offices throughout EMEA, APAC, LATAM and North America. Learn more at www.RakutenAdvertising.com.
For this category judges are looking for how two or more brands, or two or more publishers have partnered together to achieve mutually beneficial results.
Best Charity or Social Good Campaign
For this category judges are seeking campaigns that successfully utilized creators or publishers to drive awareness or fundraising for a charitable, environmental or social cause.
Best Content Partnership
This content commerce category is looking to reward a content campaign (editorial, video, affiliate or creator based) that’s funded by a brand whether it’s based on performance or for a fee.
The content should drive desired actions or hit KPIs as determined by the brand.
Best Data Innovation
For this category, judges are seeking a game-changing innovation (whether product based, report based, thought leadership) or anything else leveraging data to drive the industry forward.
Best Diversity, Equity and Inclusion Campaign or Initiative
The judges will be looking for a partnership that furthered DE&I efforts (i.e. an agency, influencer, publisher and a brand partnered together on a DEI related initiative).
Best Full-Funnel Influencer Campaign
The leading global partnership management platform, impact.com has been transforming the way enterprises manage and optimise all types of partnerships—including affiliates, influencers, commerce content publishers, B2B, and more—since its founding in 2008. The company’s powerful, purpose-built platform helps brands, and publishers and agencies build authentic, enduring and rewarding relationships with consumers by providing visibility across the entire consumer journey. impact.com users are able to aggregate, orchestrate and optimise the total value of the entire mix of partnerships with ease and transparency – driving growth and creating new value for consumers. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as TUI, Uber, Shopify, Lenovo, L’Oreal, Fanatics, Levi’s and Hello Fresh, visit www.impact.com.
For this category judges will reward a campaign that utilizes creators to deliver on brand goals from awareness through action & sales.
Best Live! Campaign
For this category judges will be seeking to reward an exceptional Live Campaign.
Live can be anything from a live event (concert, educational series, entertainment companion series i.e. a live post-show event after a cable, broadcast, streaming premiere) to creator or affiliate led live shopping experiences.
Best Loyalty Partnership
Judges are seeking a loyalty partnership that has delivered loyalty and business growth. Consumers often indicate that their choice of retailer is influenced by where they can earn loyalty points or rewards.
This category covers two companies working together for mutual benefit.
Best Multi-Channel Campaign Strategy
For this award, judges will be looking for a campaign strategy that demonstrates how the affiliate or influencer channel and other marketing channels worked together to achieve results (ex. the affiliate team, social team and PR team partnered to accomplish X growth on X initiative).
Best Multi-Platform Influencer Campaign
This category will champion creative, best-in class use of 2+ social media platforms for a creator marketing campaign.
Best Non-Traditional Partnership
For this award, the judges are seeking an example of a campaign where a new type of partner was targeted, recruited, educated on affiliate or influencer marketing as a way to diversify the partnership mix. Also describing the technology leveraged to make the process seamless.
Best Omnichannel Performance Marketing Campaign
Judges will reward a best in-class campaign that has successfully demonstrated success where a brand or agency were able to leverage performance marketing to track success of a campaign throughout the entire customer journey – offline, online, instore, inapp, search, livestream, etc.
Best Performance-Based Partnership
For this award, judges are seeking best in-class examples of a partnership that has a tight focus on ROI with performance-based measurement, this could be performance media or a traditional CPA.
Best Product Placement Campaign
Whether based on a streaming service, traditional cable, movies or as part of a creator collaboration this award seeks to widen the boundary of the awards with a partnership between a brand and a company or creator with effective product placement integrations.
Best Social Commerce Campaign
This category recognises a campaign that has successfully driven, or helped influence a lead or sale (whether online or offline) for a brand via a social network, platform, community or creator.
Best Use of Celebrity Influencers
Judges will reward a successful campaign that included exclusively celebrity or A list influencers to drive awareness or conversions for a campaign.
Best Use of Creator Content by a Brand
Judges will reward a best in-class creator driven content that has been used as part of a brands wider marketing campaign.
Best Use of Micro Influencers
For this category judges are seeking to reward a successful, innovative campaign that included exclusively niche- or microcreators to drive brand awareness or conversions.
Most Creative Campaign
This category recognizes an exceptional, creative campaign between a brand and creator or publisher that has met campaign KPIs.
Most Innovative Campaign
This category recognizes a campaign that pushed the boundaries — whether in terms of content, approach or scope.
That's So Meta - Best Use of the Metaverse
Judges will reward a campaign that has bridged the gap between the physical and digital worlds or successfully met brand objectives with the metaverse.
PEOPLE & TEAMS AWARDS
Diversity, Equity and Inclusion Industry Champion
This category recognizes a company or individual that has furthered DEI efforts within the industry in an impactful and meaningful way.
Partnerships - Industry Advocate
This category recognizes a company, initiative or individual who has transformed the industry through thought leadership, data or tech.
Partnerships - One to Watch (Voted)
Celebrating an individual who has made a real impact to their company, team or the industry.
Participants will be shortlisted by the panel of judges and invited to the virtual judging day for a short presentation and interview in-front of a panel of industry judges.
We Solved That - Technology Award
Judges are looking for an example of a real world challenge that has been solved for a client (with a great outcome) using both technology and the power of great teams.
TECHNOLOGY AWARDS
Best Platform for Partnership Recruitment (Voted)
The best platform or marketplace that successfully connects brands with creators and or affiliates. Entrants will go to a community choice vote that attracts 50% of the marks.
Shiny & New - Most Innovative Technology
This category recognizes a standout technology within the performance or creator industry that helps brands or publishers meet their goals.
The Hookup - Best Tech for Customer Experience
This category recognizes Tech that can be adopted by brands that deliver the most value-add experience to customers whilst meeting brand objectives.
Those objectives could be but not limited to sales, conversion, brand awareness, satisfaction or loyalty.