How LaserAway, Tombras, and impact.com Built a New Channel Growth Engine

The Challenge

The US medical aesthetics market is growing rapidly but also driving up acquisition costs across traditional paid channels. As the nation's largest aesthetic dermatology provider, LaserAway recognised that none of its major national competitors had built a scalable, performance-driven affiliate programme. A competitive audit confirmed minimal long-tail activity and few formal brand-led partnerships across the category, representing a clear and significant opportunity for a first mover.

The Strategy

Tombras and impact.com worked with LaserAway to launch a high-performance affiliate programme tailored to the specific demands of elective healthcare. The strategy combined a diversified partner portfolio across upper, mid, and lower funnel tiers with rigorous incrementality measurement.

The Work

The programme integrated non-traditional performance partners, employed an innovative strategy and integrated new visibility tools.

Results

The programme delivered millions in DOMO-verified revenue, achieving strong ROAS and driving a significant percentage of LaserAway's year-on-year same-store paid media sales growth lift. The results validated affiliate as a core performance channel comparable to seasoned paid media.

The Judges' Verdict

Judges described this as a best-in-class performance partnership, combining strategic clarity, advanced execution, and validated incremental impact at significant scale. The sophistication of the measurement framework, the bold decision to renegotiate legacy partnerships, and the integration of AI visibility tools were all highlighted as evidence of exceptional agency leadership. A new standard for how affiliate can operate within a modern performance marketing ecosystem.

"This entry represents a true best-in-class performance partnership, combining strategic clarity, advanced execution, and validated incremental impact at significant scale."