Aesop and Partnerize leveraged a fantastic data-driven strategy during Aesop’s Annual Shopping Event. By shifting the event to pre-Thanksgiving and strategically engaging high-performing partners, they achieved a 14.46% YoY revenue increase and exceptional growth across key metrics.
About the Award
Two-thirds of digital ad spend currently flows to the three big tech platforms – Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin’s affiliate marketing solutions provide the alternative to big tech and help you take back control of your ad spend. Using our partnerships platforms, you can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match your marketing objectives. Control your costs by defining how you pay these partners. And customize your affiliate marketing program using Awin’s tech to mirror your unique goals, whatever they may be.
Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.
2025 Gold Winner

Aesop + Partnerize: Driving Luxury Growth Via Precision & Data-Driven Partner Strategy
By: Partnerize
Driving Impact: How RealTruck and Tombras Steered Influencer Marketing into High Gear
By: TombrasRealTruck and Tombras drove extraordinary results by integrating influencers into a full-funnel strategy, generating $1.4 million in influencer-attributed revenue and surpassing performance expectations despite challenging market conditions.

Full-Throttle Funnel: Tombras and RealTruck Drive Incremental Wins at Every Turn
By: TombrasTombras and RealTruck drove unprecedented growth with a comprehensive approach that boosted RealTruck’s affiliate program by $8.9M in revenue. Their innovative strategies and full-funnel approach resulted in remarkable incremental gains and sustained success.

Giftcards.com & Rakuten Advertising shatter targets with strategic cross-channel marketing
By: Rakuten AdvertisingGiftcards.com and Rakuten Advertising executed a groundbreaking strategy that overcame fierce competition and consumer hesitation. By leveraging cross-channel tactics, they successfully boosted brand awareness, increased qualified shoppers, and significantly grew transactions and revenue.

Strapping Success: How BIKE Athletic’s Affiliate Program Embodied Inclusivity
By: eAccountableWith this inclusive affiliate campaign, BIKE Athletic and eAccountable drove over 800,000 impressions and $2,000 in sales. Through creative content and meaningful partnerships, they authentically reached the LGBTQ+ community and embodied pride year-round.

Etsy, Awin & Capital One: A Powerhouse Partnership Driving Growth And New Buyers
By: AwinAwin, Etsy, and Capital One wowed our judges with a data-led campaign that redefined customer acquisition. Their innovative use of cashback incentives and precision targeting delivered standout growth in revenue and new buyer conversions.

Team Bespoke x Quay | Capturing Gen Z, Festival Fever, and TV Fame
By: Team BespokeTeam Bespoke pushed the boundaries of performance and PR with Quay, blending festival culture, TV integration, and Gen Z appeal. Their data-driven, influencer-powered strategy delivered standout results and unforgettable brand moments.

Saks, Collective Voice, & Rakuten Advertising drive sales with content & creator strategy
By: Rakuten AdvertisingRakuten Advertising delivered an innovative, full-funnel influencer strategy that shattered sales records and boosted customer acquisition. Their seamless collaboration empowered creators to drive exceptional, measurable results for Saks Fifth Avenue.

Boosting brand awareness: how Hamilton Beach and impact.com broke 10 million impressions
By: impact.comHamilton Beach and impact.com achieved extraordinary results by surpassing their brand awareness targets and generating over 10 million impressions. Their innovative use of influencer partnerships and impactful video content set a new benchmark for success.

Partner Commerce & Acceleration Partners Fuel TikTok’s Partner Growth
By: Partner CommercePartner Commerce excelled in transforming TikTok for Business’s affiliate programme. They drove significant growth through targeted partner activation and optimisation, achieving ambitious goals and unlocking new value for the platform’s partners.
2025 Silver Winners
Wells Fargo & Rakuten Advertising: data-driven strategies, best-in-class results
By: Rakuten AdvertisingStepping into Success
By: Gen3 MarketingFrom Slump to Surge: Dr. Berg x eAccountable’s Multi-Channel Turnaround
By: eAccountableLuxury Focus on a Budget: Elevating SSENSE’s High-End Appeal
By: LinkPreferThe Cost of Trust. The Value of Results.
By: Gen3 MarketingPaul Street’s Transformative Performance PR Strategy: A Case Study with Sans
By: Paul StreetAdidas x LinkPrefer: Elevating Influencer Marketing Partnerships in 2024
By: LinkPreferShoplooks & Coach Engage Gen Z Through Influencer Storytelling
By: ShoplooksKendall-Jackson and La Crema Bring Wine to Center Court in Partnership with NBA and WNBA
By: Jackson Family WinesVS & CJ drive nine-digit sales growth with comprehensive partner-level optimization
By: CJ2025 Bronze Winners
Nike x CJ x Planet Fitness: A Holistic Fitness Journey from Gym to Digital
By: CJCollective Voice x Avara: Best Holiday 2024 Cross-Channel Strategy
By: Collective VoiceDMi Partners and Belkin: Accessing Full-Funnel Growth with Strategic Budget Allocation
By: DMi PartnersUpsellit and Eat Clean: Performance-Driven Partnership Drives 32% Conversion Lift
By: UpsellitMacy’s and BrandCycle’s holiday 2024 influencer marketing partnership
By: BrandCycleDeal Directory
By: Ziff Davis ShoppingThe Sound of Redemption
By: Gen3 MarketingKaTom’s Winning Recipe: $5M in Revenue with Cost Efficiency on the Menu
By: impact.com and Tombras2025 Finalists
1 Campaign, 3 Solutions, 83% GMV Growth: Expedia-SitePlug’s Strategic Synergy for 2024
By: SitePlugAdidas x LinkPrefer: Elevating Influencer Marketing Partnerships in 2024
By: LinkPreferAesop + Partnerize: Driving Luxury Growth Via Precision & Data-Driven Partner Strategy
By: PartnerizeBoosting brand awareness: how Hamilton Beach and impact.com broke 10 million impressions
By: impact.comCollective Voice x Avara: Best Holiday 2024 Cross-Channel Strategy
By: Collective VoiceCouponology x Duluth Trading Co. – Exceeding Customer Expectations
By: Couponology.comDeal Directory
By: Ziff Davis ShoppingDisplate: the poster child for raising ROI and growing an affiliate program under pressure
By: impact.com and PartnerCentricDMi Partners and Belkin: Accessing Full-Funnel Growth with Strategic Budget Allocation
By: DMi PartnersDMi Partners and DSW: Scaling Profitable Influencer Growth Using ShopMy
By: DMi PartnersDriving Impact: How RealTruck and Tombras Steered Influencer Marketing into High Gear
By: TombrasEtsy, Awin & Capital One: A Powerhouse Partnership Driving Growth And New Buyers
By: AwinFred Meyer Jewelers, dentsu, & Rakuten Advertising create a program that sparkles
By: Rakuten AdvertisingFrom Slump to Surge: Dr. Berg x eAccountable’s Multi-Channel Turnaround
By: eAccountableFull-Throttle Funnel: Tombras and RealTruck Drive Incremental Wins at Every Turn
By: TombrasGiftcards.com & Rakuten Advertising shatter targets with strategic cross-channel marketing
By: Rakuten AdvertisingHow Data and Incrementality Transformed Cyber Week
By: Gen3 MarketingCouponology x Duluth Trading Co. – Best Use of Small Budget
By: Couponology.comKaTom’s Winning Recipe: $5M in Revenue with Cost Efficiency on the Menu
By: impact.com and TombrasKendall-Jackson and La Crema Bring Wine to Center Court in Partnership with NBA and WNBA
By: Jackson Family WinesLuxury Focus on a Budget: Elevating SSENSE’s High-End Appeal
By: LinkPreferMacy’s and BrandCycle’s holiday 2024 influencer marketing partnership
By: BrandCycleNike 365 x CJ Affiliate: Leveling Up the Affiliate-Influencer Game
By: CJNike x CJ x Planet Fitness: A Holistic Fitness Journey from Gym to Digital
By: CJPartner Commerce & Acceleration Partners Fuel TikTok’s Partner Growth
By: Partner CommercePaul Street’s Transformative Performance PR Strategy: A Case Study with Sans
By: Paul StreetSaks, Collective Voice, & Rakuten Advertising drive sales with content & creator strategy
By: Rakuten AdvertisingScaling Success: GEN3 x Creator.Co Partnership Drives Brand Growth and Viral Campaigns
By: Creator.coSeamless Strategy, Stellar Results: The Expedia-SitePlug Affiliate Campaign
By: SitePlugShifting into High Gear with Engaging, Results-Driven Content
By: LinkbyShoplooks & Coach Engage Gen Z Through Influencer Storytelling
By: ShoplooksShutterfly & SitePlug: Achieving 10X Return on Ad Spend Through Strategic Collaboration
By: SitePlugStepping into Success
By: Gen3 MarketingStrapping Success: How BIKE Athletic’s Affiliate Program Embodied Inclusivity
By: eAccountableStubHub + Partnerize: Redefining Affiliate Optimization via Unmatched Growth & Innovation
By: PartnerizeTapping into Creator Power with TikTok Shop
By: DMi PartnersTeam Bespoke x Quay | Capturing Gen Z, Festival Fever, and TV Fame
By: Team BespokeThe Campaign That Took Allbirds’ Tree Glider to New Heights
By: Gen3 MarketingThe Cost of Trust. The Value of Results.
By: Gen3 MarketingThe ShedRX & Intelsio Anchor Affiliate Story: Weight Lost & $430K Gained
By: EverflowThe Sound of Redemption
By: Gen3 MarketingTurbocharged Storytelling: How Linkby, GroupM & Ford Powered a Winning Content Partnership
By: LinkbyUpsellit and Eat Clean: Performance-Driven Partnership Drives 32% Conversion Lift
By: UpsellitUpsellit Drives 15% Conversion Increase with Free Rein’s Tailored Content Strategy
By: UpsellitVS & CJ drive nine-digit sales growth with comprehensive partner-level optimization
By: CJWells Fargo & Rakuten Advertising: data-driven strategies, best-in-class results
By: Rakuten AdvertisingWhat Moves Me
By: Ziff Shopping