Giftcards.com and Rakuten Advertising executed a groundbreaking strategy that overcame fierce competition and consumer hesitation. By leveraging cross-channel tactics, they successfully boosted brand awareness, increased qualified shoppers, and significantly grew transactions and revenue.
About the Award
This award recognizes a standout strategy where multiple teams and channels collaborated to deliver exceptional results for a brand. Judges will be looking for examples of how various team – such as affiliate marketing, influencer, performance media, and PR worked together seamlessly to achieve significant growth or success on a specific initiative. The winning campaign should showcase the power of cross-channel teamwork in driving measurable outcomes.
2025 Gold Winner

Giftcards.com & Rakuten Advertising shatter targets with strategic cross-channel marketing
By: Rakuten Advertising2025 Silver Winner
From Slump to Surge: Dr. Berg x eAccountable’s Multi-Channel Turnaround
By: eAccountable2025 Bronze Winner
Collective Voice x Avara: Best Holiday 2024 Cross-Channel Strategy
By: Collective Voice2025 Finalists
Collective Voice x Avara: Best Holiday 2024 Cross-Channel Strategy
By: Collective VoiceFrom Slump to Surge: Dr. Berg x eAccountable’s Multi-Channel Turnaround
By: eAccountableGiftcards.com & Rakuten Advertising shatter targets with strategic cross-channel marketing
By: Rakuten Advertising