Bobbi Brown Cosmetics and Rakuten Advertising’s innovative use of Programmatic Loyalty drove outstanding results, exceeding growth targets by 112%, revolutionising their affiliate strategy and setting new benchmarks in the beauty industry.
About the Award
Judges will be seeking to reward a best in-class partnership or campaign within the health & beauty vertical. Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd
2025 Gold Winner

Bobbi Brown, Rakuten Rewards, & Rakuten Advertising: the beauty of Programmatic Loyalty
By: Rakuten Advertising2025 Silver Winner
Sol de Janeiro, Acceleration Partners and Cardlytics: A data-driven success
By: Acceleration Partners2025 Bronze Winner
ILIA Beauty achieves 357% Q4 growth with engaging commerce content
By: impact.com and Dreamday2025 Finalists
Bobbi Brown, Rakuten Rewards, & Rakuten Advertising: the beauty of Programmatic Loyalty
By: Rakuten AdvertisingILIA Beauty achieves 357% Q4 growth with engaging commerce content
By: impact.com and DreamdaySol de Janeiro, Acceleration Partners and Cardlytics: A data-driven success
By: Acceleration Partners