Jim Nichols is the Founder of Exclamation Marketing Solutions, a US marketing strategy and execution consultancy. He is a longtime veteran of the partnerships industry, having established his first affiliate program in 1999. Jim has held numerous marketing leadership positions with networks, martech businesses, agencies, and to B2B and B2C brands. Prior to Exclamation, he was CMO of Partnerize and VP-Marketing for Singular/Apsalar. Before this, he was VP of Marketing for then-CJ-parent-company Conversant Media. Jim is very active in our industry and a frequent contributor to PerformanceIn and other leading industry publications.