Mike Currey is a marketing and partnerships leader with a diverse background spanning media strategy, affiliate marketing, product marketing, and analytics. He partners with both B2C and B2B brands across the music, media, real estate, CPG, fashion, and technology industries to build scalable, performance-driven solutions that deliver measurable results. Mike has worked across the agency, brand, publisher, and startup sides of the business, managing campaigns and strategic initiatives for brands including Moët Hennessy, Toyota, Microsoft, Quince, T-Mobile, and Blue Nile. This cross-functional experience has earned him a strong reputation for connecting strategy, partnerships, and performance marketing. With deep expertise in affiliate and performance partnerships, Mike has developed and implemented customer-centric programs built for modern marketing ecosystems. He led the strategy, buildout, and growth of T-Mobile’s affiliate program over six years. During that time, he helped launch the brand’s military offer (which became the foundation of its military program), contributed to the rollout of T-Mobile Tuesdays, and launched a performance-based social influencer program. He also helped pioneer an industry-first phone tracking solution that enabled commission payouts based on SKU-level call conversions — a model later reflected in solutions from platforms like Invoca and Impact. Most recently, Mike built and scaled Quince’s affiliate program and now consults with brands at various growth stages on partnership, affiliate, and performance marketing strategy.
