Lina Renzina leads Lifestyle Media Partnerships in North America at TikTok, helping lifestyle media publishers with organic content strategy and optimising their presence on the platform. She also serves on the board of TikTok’s PRIDE ERG. Prior to that, she led and built Creators for Good, the Ad Council’s talent partnerships arm, creating strategic growth through talent, creators and entertainment IP for the organisation’s national purpose-driven campaigns such as suicide prevention, breast cancer risk awareness, and diversity and inclusion. She began her career in the theatre industry at ICM Partners and is passionate about creating accessible content and a more equitable and inclusive world through elevating and advocating for underrepresented voices and their stories.