Lana Ivory is the Product Marketing Lead for Global Enterprise Partnerships at Alexa Smart Home. Her experience is in Enterprise Sales, Retail, and full-funnel Demand Generation Marketing within the Tech, eCommerce, Fashion, and Cloud verticals. In her current role, she bridges the gap between cutting-edge smart home technology and global audiences execute B2C marketing campaigns for Amazon and its partners. As a GenZ in Big Tech, Lana’s experience provides unique and fresh perspectives for the next generation of leaders. Outside of work, she is passionate about the future of work, reverse mentoring, and empowering GenZ voices in the workplace.