Kayla Castro leads Affiliates and Partnerships at Zenni, a global e-commerce eyewear brand, where they focus on building modern, creator-driven programs that fuel sustainable growth. Since 2017, Kayla has partnered with entrepreneurial brands and venture-backed startups to design and scale affiliate strategies rooted in high-performing content, strong creator relationships, and measurable incremental impact. Their expertise spans rethinking traditional affiliate models, developing non-traditional partnerships, and driving cross-functional collaboration across marketing, brand, and performance teams. Known for challenging outdated perceptions of what affiliate marketing is—and what it can be—Kayla is passionate about helping brands unlock the full potential of the channel in today’s creator economy. At the core of their work is a belief that affiliate success comes from trust, creativity, and genuine collaboration between brands and creators.