Vibrant Performance Scales Wiser Advisor’s Meta Revenue by 3,267% with Paid Social

The Challenge

Wiser Advisor had previously tested paid social and been unable to make it work, eventually abandoning the channel entirely. When Vibrant Performance audited the legacy setup, they found significant gaps in the tracking infrastructure and a creative strategy that failed to adequately reach the brand's diverse audience. The challenge was to turn a channel that had already failed once into a reliable and profitable acquisition source.

The Strategy

The team rebuilt the paid social programme from scratch, starting with the tracking foundation. The CAPI integration was updated to capture multiple funnel events including offline conversions, and custom audiences were built based on top existing customers. A full-funnel creative strategy was developed to address the breadth of Wiser Advisor's audience, with Meta's algorithmic optimisation capabilities unlocked once the data infrastructure was in place.

The Work

The creative team developed 30 to 40 new short-form video ads per month, iterating continuously based on KPIs, ad comments, and customer dispositions. The monthly feedback loop allowed the strategy to evolve in real time, with placements and messaging refined based on what the data showed was working.

Results

Budget scaled by 585% over the course of the campaign, with every month from August onward delivering profitable results. Revenue per lead more than tripled over the life of the campaign, and the channel became Wiser Advisor's single best-performing acquisition source, with lead quality rated higher than any other channel in the portfolio. Total revenue growth reached 3,267%.

The Judges' Verdict

Judges praised the discipline of the rebuild, highlighting the decision to address the tracking infrastructure before scaling as the foundation that made everything else possible. The focus on developing quality creative at volume, and the use of offline conversion data to demonstrate true channel value, were both cited as marks of a well-constructed campaign. Turning a previously abandoned channel into a client's number one acquisition source in ten months was recognised as an impressive and credible achievement.

"Turning a dead channel into the client's number one acquisition source in ten months is an incredible turnaround. The tracking rebuild clearly unlocked Meta's algorithm, and the fact that lead quality improved while scaling that fast is rare and impressive."