OFFICIAL VERIFICATION
2025 Gold Winner
Best Cross-Channel Strategy
Giftcards.com & Rakuten Advertising shatter targets with strategic cross-channel marketing
Entrants: Rakuten Advertising

Giftcards.com and Rakuten Advertising executed a groundbreaking strategy that overcame fierce competition and consumer hesitation. By leveraging cross-channel tactics, they successfully boosted brand awareness, increased qualified shoppers, and significantly grew transactions and revenue.