Best Affiliate Marketing Strategy - Enterprise Level
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About the Award
This award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be within the region by an OPM, full-service agency, in-house team or affiliate network.
A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different publisher types, including content, rebate, influencers, discount, paid search amongst others, within a rounded effort for a brand.
We define an enterprise client as one with >250 employees listed on Linkedin.
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Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction), continues to lead the industry as the largest, most trusted name in global performance marketing, specializing in affiliate marketing technology and services.
We are the platform of choice for driving profitable growth for over 3,800 global brands around the world across all verticals including retail, travel, finance, and network & home services. Our technology powers a partnership ecosystem where over 167K publishers and brands engage billions of consumers worldwide.
As part of Publicis Groupe, aligned with Publicis Media, we leverage unparalleled data, technology, and strategic expertise to bring a truly customer-centric approach to performance marketing. Our people dare to think big and drive even bigger results. Learn more at www.cj.com.
The leading global partnership management platform, impact.com has been transforming the way enterprises manage and optimise all types of partnerships—including affiliates, influencers, commerce content publishers, B2B, and more—since its founding in 2008. The company’s powerful, purpose-built platform helps brands, and publishers and agencies build authentic, enduring and rewarding relationships with consumers by providing visibility across the entire consumer journey. impact.com users are able to aggregate, orchestrate and optimise the total value of the entire mix of partnerships with ease and transparency – driving growth and creating new value for consumers. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as TUI, Uber, Shopify, Lenovo, L’Oreal, Fanatics, Levi’s and Hello Fresh, visit www.impact.com.
Matterkind gives people more relevant marketing experiences while driving sales, qualified leads, and other guaranteed outcomes for brands. Our intentional, audience-first approach is kind and respectful to people and delivers sustainable, high-performance results – not risk – for marketers. Our solutions help brands see up to 30% revenue growth and a 20% increase in efficiencies through offerings that support affiliate and partnership marketing, retail media networks, and other pay for performance programs.
Partnerize is the leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels. Supported by unrivaled service including the category’s only in-housing support program, with Partnerize, you’re in control of the entire partnership marketing lifecycle—all on a single platform. Partnerize has a global footprint, retaining offices in Australia, Japan, the Netherlands, New York, Philadelphia, San Francisco, Singapore, and the United Kingdom. For more information on how Partnerize helps turn your partnerships into a profit center, please visit https://partnerize.com/en.
Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.
Strand Marketing is a boutique digital marketing consultancy focusing on performance-based media buying, and strategic client services. We work with billion-dollar brands, as well as up-and-coming start-ups where our team acts as an extension of our clients’ marketing team. Our expertise in media strategy, marketing operations, and the consumer journey has positioned us uniquely to deliver significant growth for our partners. We take immense pride in supporting customer acquisition expansion and customer retention through our one to one relationships and hands-on execution. In just over four years, our company has achieved remarkable success and our team has more than doubled in size in just the past year.
VEVE is a technology-based performance and brand marketing platform that enables brands to connect with 500 MN+ unique users across various mobile handsets (OEMs), Internet Browsers, App stores and Premium Apps across the globe. The strong collaboration enables brands to access 36% of smartphone and desktop users in North America and 50% across Europe. The massive reach along with the novelty of the VEVE’s on-device ad formats helps brands drive clicks, visits, new user acquisitions, sales, subscriptions, and app installs.