Jordan currently resides in Delray Beach, and is at the helm for growing the affiliate channel for both the USA and Canadian markets for Shark and Ninja. Jordan’s enjoyed getting to work on GTM strategies for innovative products that are used on a daily basis! Jordan’s been in the performance marketing space for nearly a decade and have seen it from all sides. He has helped startup DTC brands establish and grow their programs from the ground up to eclipse 7 figure annual revenue. Additionally, he’s been on the publisher side working to amplify DTC brands through commerce content so appreciates the nuances of the industry but more so values the power of performance.