Jillian Posada is a VP at TopCashback, a leading global cashback and loyalty platform, where she leads partnership strategy, revenue growth, and merchant relationships across thousands of advertisers. With over a decade in affiliate marketing and a background in enterprise technology, she brings a rare blend of technical fluency and commercial pragmatism to partnership evaluation. Jillian offers a dual perspective as both a strategic leader and hands-on operator, balancing long-term platform growth with the realities faced by merchants, agencies, and networks. She focuses on transparency, scalable commission models, and how technology, incentives, and human behavior combine to create partnerships that deliver sustainable, long-term value.