Mike has a mixed background in media strategy, affiliate marketing, product marketing, and is an analytics professional who enjoys working with B2C and B2B businesses across music, media, real estate, CPG, fashion, and technology industries to create highly scalable and innovative solutions that drive results and reach performance targets. He has worked as a media strategist on the agency, brand, publisher, and startup side managing campaigns for Moet Hennessey, Toyota, Microsoft, T-Mobile, and Blue Nile – an experience that has earned him a good reputation and recognition in the field of marketing.As an astute marketer with a wide range of experience in affiliate marketing, Mike has developed and implemented customer-focused solutions for today’s marketing needs. He spearheaded the building and implementation of T-Mobile’s affiliate program for six years, including launching the military offer which was the foundation of their military program, consulting to help launch the T-Mobile Tuesday program, launching their performance social influencer program, and launching an industry-first phone tracking solution to payout commissions at SKU level conversions, which Invoca and Impact offer as a solution in their product mix. Today, Mike continues innovating with the Blue Nile affiliate team.