Amy Sheridan is a pioneer and leader in digital media with more than 23 years of experience driving rapid growth and monetisation in the tech, SaaS, and digital media space. Amy currently works at Kinesso an IPG Company as their SVP, Performance Marketplace & Publishers. Previously Amy worked at ViacomCBS as the Director of Performance Marketing running the commerce and audience acquisition business. Previous to working at ViacomCBS, Amy started her own business, Blue Phoenix Media in 2006 and sold it in 2019. She opened the business in October 2006 with an idea and $1000. Blue Phoenix Media, operated a performance-based affiliate network and 100 websites in popular lead generation and e-commerce verticals. Amy led the vision which engineered the building of a bevy of proprietary software products including a robust backend attribution software, CMS, CRM, and lead generation software which focused on the full funnel user journey through multi-touch attribution models which were an integral part of the long-term success of Blue Phoenix Media. Blue Phoenix Media has been honored multiple times with the Inc 500/5000 list for fastest-growing companies.Amy is currently and has previously been a consultant and advisor to startups and established media companies, including WeTransfer, Pixis.ai, and Vurbl.