Driving Engagement at Scale: Propark Mobility & Upsellit’s Multi-Brand Campaign

The Challenge

Propark Mobility, a national provider of full-service parking and mobility solutions, needed to boost shopper engagement and drive measurable growth across four distinct brands within its portfolio, Canopy Airport Parking, Red Beam Garage C, Fly Away Airport Parking, and Z Airport Parking. Each brand served a different audience and had its own goals, requiring an approach that could deliver results at a portfolio level while remaining tailored to the specific needs of each individual brand.

The Strategy

Upsellit designed and executed a suite of on-site engagement, lead capture, and email remarketing campaigns tailored to each brand's unique objectives and audience. The strategy focused on timely engagement, urgency-driven messaging, and ongoing optimisation to reduce hesitation and encourage action at the critical moments in the shopper journey. Personalised experiences were built to reflect each brand's positioning, with testing used throughout to identify the most effective creative approaches and refine messaging over time.

The Work

The campaign combined on-site engagement with email remarketing, creating a cohesive journey from initial hesitation to conversion across all four brands. Urgency-driven creatives were tested and refined systematically, with the results of each test feeding directly into subsequent optimisation decisions. The collaboration between Upsellit and Propark Mobility teams ensured that each brand received a strategy aligned to its specific goals, while the portfolio-level view gave both parties a clear picture of overall performance.

Results

The campaigns delivered an average 22% increase in conversions, a 19% increase in new customer acquisition, and a 45% overall revenue lift across Propark Mobility's four brands.

The Judges' Verdict

Judges praised the exceptional detail and discipline of this entry, highlighting the personalised brand-level objectives, the rigour of the A/B testing framework, and the cohesion of the on-site and remarketing strategy as marks of outstanding execution. The results across all four brands were described as exceptionally communicated, and the collaboration between the teams was noted as a genuine strength of the partnership. A standout travel and hospitality submission.

"The uniqueness, creativity, and innovation were exceptionally communicated throughout this entry.."