The Splits59 Strategy That Converted Upper-Funnel Momentum into Q4 Growth

The Challenge

Splits59 had built its reputation through strong editorial storytelling and wholesale partnerships, but as editorial media evolved into commerce-enabled ecosystems the brand faced a strategic challenge. It needed to participate in affiliate-driven environments without allowing its PR presence to become promotional, preserving the premium storytelling and editorial credibility that defined its positioning while gaining clearer visibility into how media placements were influencing ecommerce performance.

The Strategy

eAccountable developed a full-funnel Performance PR strategy that unified brand narrative with measurable engagement and revenue outcomes. The approach was structured to build top of-funnel editorial authority in late Q3, ahead of the peak retail season, so that Splits59 entered Q4 with momentum already in place. Narrative content commerce partnerships with Vogue and InStyle established editorial credibility, with an emphasis on design innovation and versatility rather than discount-driven messaging. A gift guide placement with The Cut connected digital discovery to the brand's SoHo pop-up experience.

The Work

They secured strategic content placements that aligned with their brand goals. By tracking general engagement and early customer interest, they were able to monitor the campaign's overall performance and make ongoing improvements.

Results

The campaign delivered a high increase year-on-year revenue growth in Q4, with multiple editorial placements across premium publications contributing to the result. The strategy demonstrated that building editorial authority ahead of the peak retail window can translate into measurable commercial performance without compromising brand positioning.

The Judges' Verdict

Judges praised the planning intelligence of this entry, highlighting the late Q3 rollout and the selection of lifestyle publications as a well-considered approach to building authority before the holiday window rather than reacting to it. The effort to attribute first-touch value to top-of-funnel editorial placements was noted as a thoughtful and underused approach in the industry. A carefully constructed campaign with clear commercial outcomes.

"A nice job balancing editorial storytelling with affiliate, without leaning too promotional. The late Q3 rollout using premium titles to build authority ahead of peak shows real planning."