Johannes (Joost) brings a 25-year track record in strategic partnerships, product development, and ecommerce, with deep specialization in driving ecommerce growth. His signature strength is solving complex, high-stakes challenges through rigorous critical thinking and first-principles reasoning. At Booking.com, he turned failing partnerships with the Magnificent Seven companies into the department’s top-performing partnerships in revenue, profitability, and growth. These partnerships became the official benchmark and reference model for excellence across the entire marketing organization, directly spawning a new strategic partnership that was elevated to Booking Holdings level.