Kelly Ground is the Founder and Principal Consultant of breakingGround Solutions, where she helps brands and agencies scale and optimize their affiliate and partnership marketing programs in a fractional leadership capacity. With over 20 years of experience in performance and partnership marketing, Kelly has led growth initiatives for some of the industry’s most recognized brands, driving user acquisition, revenue, and long-term program strategy. She is known for her data-driven approach, collaborative leadership style, and ability to turn complex challenges into actionable growth plans. A recognized thought leader in the affiliate marketing space, Kelly has spoken at numerous industry conferences and has been published in multiple marketing and performance media outlets. She currently serves on the Board of Directors of the Performance Marketing Association as Treasurer and was named a Top 30 U.S. Partnership Marketing Changemaker by Hello Partner in 2023, as well as one of the Top 50 Women Leaders of Tampa in 2024. Through breakingGround Solutions, Kelly partners with organizations to build sustainable, scalable partnership programs that deliver measurable business impact.