Joey Asleson is the Founder and Principal of Asleson Communications, a Chicago-based consultancy specializing in affiliate marketing, creator partnerships, and performance-driven growth for DTC, lifestyle, beauty, wellness, and fitness brands. With over a decade of experience in performance marketing, Joey has built and scaled partnership programs across affiliate, influencer, loyalty, and performance PR channels, helping brands drive measurable revenue while maintaining strong brand integrity. His work is rooted in data, strategic storytelling, and long-term relationship building, with a focus on sustainable growth over short-term wins. In addition to client work, Joey is deeply involved in the broader performance marketing community. He actively contributes to industry education and advancement through leadership roles, speaking engagements, and award judging, and has been recognized for his thought leadership within the affiliate ecosystem. Known for his collaborative approach and sharp strategic lens, Joey brings both practitioner-level expertise and a high bar for innovation, execution, and ethical partnership marketing to every program he touches.